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January 23, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Big Names Now Up for Bid in Next HA Live Domain Auction Coming Up Feb. 9 in New York City 

Pre-bidding  has now opened for the next live domain auction from Heritage Auctions (HA). The mainstream auction giant will stage the sale on February 9, 2015 at the historic Waldorf Astoria Hotel in New York City. If you will be in the New York area you are welcome to attend the auction in person. It will begin at 11am  in the Metropolitan Suite on the 18th floor of the Waldorf Astoria.

Aron Meystedt, the Director of HA's Intellectual Property Department (and a well-known domain investor in his own right) told us, "This auction features a limited inventory of 30 lots (as opposed to 100+ normally seen in domain auctions). We wanted to

 Waldorf Astoria graphic from Bigstock 

create an exclusive auction event, with a top flight venue, in order to appeal to mainstream investors." As the world's 3rd largest auction house, behind only Sotheby's and Christie's, HA's access to mainstream investors is something that sets them apart. Meystedt founded their IP division with the goal of having HA clients view domain assets as favorably as they do the art, jewelry,  coin and other collectible assets that the major auction houses are known for offering.

Aron Meystedt

As they have done with their past domain sales, HA is supporting the upcoming auction with ads in the New York Times and Wall Street Journal that began running today. With respect to the catalog, Meystedt said, "We were careful to select a maximum of 30 names that we felt had a legitimate shot at selling.  There arenít any $1 million reserves in this auction, although I feel there are a few names worth that amount and many lots already have bids. 

Among the notable domains in the HA auction are 
Luxe.com, Quick.com, Mouse.com, Future.com. Equity.com, Import.com, Corn.com, NL.com
(direct from the .CO registry), Stock.Market (direct from Rightside), Classic.com,  SmartWatches.com and several 3-letter .coms as well as a huge portfolio of 84 3-letter .nets that will be sold as one lot. Several lots have low or no reserve prices, so this is a catalog you may want to check out.

(Posted January 23, 2015) 

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