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April 21, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

George Hong Brokers Year's Biggest 3-Letter .Com Sale to Date + Rob Grant Reports Boom for Real Estate .Coms

It's no secret that sales of 3-letter and other short .coms have been booming and that trend continued today when we  learned that broker George Hong of Guta.com has closed the year's biggest 3-letter .com sale to date, moving PPP.com for $290,000. Hong said the buyer and seller both prefer to remain anonymous but he provided proof of the completed sale and price paid.

When we chart the PPP.com sale it will rank as the 7th biggest sale of any kind reported so far this year (unless an even bigger sale is reported before our next weekly domain sales report is released. We will be away the next two days for a family funeral so this week's report, normally released on Wednesday, won't be out until Friday). 

Short .coms are not the only category in the world's most popular extension that is seeing a surge, despite (or perhaps because of)  the release of hundreds of new gTLDs. Veteran domain investor Rob Grant of 

George Hong

WebMediaProperties.com, who holds the world's largest portfolio of .com city real estate domains (NewYorkRealEstate.com, for example) sent us note today to let us know he had just sold JacksonHoleRealEstate.com for $85,000.

Rob Grant

Grant told us, "I've seen a significant increase in the number of qualified and substantial offers coming in from brokers for the premium '.com' real estate domains - this, paradoxically, as many of the new competing "real estate" extensions are just now being launched, most notably .realtor, and to a lesser extent .house, .home, .realty, .mls, .estate, etc. Over 23 new 'real estate' related gTLDs are scheduled to launch (or have launched already). As this growing clutter of new gTLDs overwhelms the public and the real estate industry, there appears to be a growing identity crisis among agents and brokers... and especially consumers."

"Amid all this confusion - pure .com real estate domains (brands like HiltonHeadRealEstate.com, SantaFeRealEstate.com, OttawaRealEstate.com and TorontoRealEstate.com) have continued to rise in value - selling in the high five and six figure range. The reason is simple - brokers and agents (and most importantly the public) instinctively recognize that these names are the most trusted and valuable brands."

Grant believes this is trend that is going to gain momentum as more new gTLDs are released, predicting, "The day is not far off when a major brand like HawaiiRealEstate.com, AtlantaRealEstate.com or NewYorkRealEstate.com will sell in the half million dollar range, or more. I talk to hundreds of brokers and agents who inquire about real estate domains for their business. There is also a great fear out there for the new 500 pound gorillas - called Trulia and Zillow - who dominate the search results for real estate. Brokers are scrambling to find new ways to rebrand themselves and stand out in the search results. If you own MiamiBeachRealEstate.com (a domain I've turned down offers for in the 6 figure range) vs. Joe Schmo real estate, you win!", Grant opined.

(Posted April 21, 2015)

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