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April 25, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

.Green Turns Earth Day into Earth Month - Celebration Continuing This Weekend in New York City

While Earth Day was held on Wednesday (April 22), the .green registry has been holding a month-long celebration around the event. In fact this weekend DotGreen is sponsoring the GreenFestivalExpo in New York City, a 3-day event that will continue through Sunday at the Jacob Javits Convention Center.

 

As part of its Earth Day/Month celebration, DotGreen Community is also sponsoring local San Francisco events such as the Green Film Fest and Earth Day San Francisco, and connecting the global green movement through posting links of Earth Day related events and blogs on their website, Community.green.  

DotGreen Community also recently announced a $10,000 Earth Day gift through DotGreen Foundation to EarthShare, a non-profit federation that partners with business and employees to develop workplace giving and learning opportunities supporting the environment. 

On Earth Day itself this past Wednesday, DotGreen announced that several major corporations, including General Motors and Fetzer Vineyards were using .green domains to promote their Earth Day and green endeavors. Other companies who have signed up for .green domains range from major tech corporations to big box retailers and a global payments corporation. Smaller companies, individuals and nonprofit organizations supporting environmental initiatives are also utilizing the new gTLD.

Josh Prigge, Fetzer Vineyard’s Sustainability Manager, added "Sustainability has been part of our company DNA for more than 25 years. Our actions speak for themselves, and we see the .green online platform as a tremendous opportunity to showcase our green initiatives, share our sustainable practices with our industry and connect with our customers and the growing green movement. Fetzer.green is now live and online."

Sharon Basel, Sustainability Communications Manager at  General Motors said, “At General Motors, we see every day as Earth Day and every day we are making progress in reducing our environmental impact and footprint. We 

Image from Fetzer.green

see .green as a channel dedicated to sustainability where we will be able to get this message across and cut through the Internet clutter in reaching our stakeholders and customers." 

(Posted April 25, 2015)


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