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May 07, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

.CLUB Celebrating 1st Anniversary with $1 Domains at Selected Registrars Until 11:59PM Thursday Night (May 7)

The new gTLD program is now old enough to see several registries starting to celebrate their 1st anniversaries. That day arrived today for .CLUB, the new gTLD that has sold more domains to registrants than any other (as opposed to given away the most which has been a popular tactic at several new registries - not necessarily a bad thing as it is a way to encourage usage, but it's not a measure of real demand).

Auction image from Bigstock

As of this writing .CLUB has more than 220,000 registered domains and nearly 40,000 developed websites according to a 1st birthday celebration post on the registry's official blog.  The company said it has also racked up more than $1 million in premium domain sales. 

Dollar image from Bigstock

To celebrate the occasion .CLUB has made it possible for several registrars (including Go Daddy, Name.com and Dynadot, to name just a few) to offer .CLUB registrations for $1 today only (.CLUB registrations typically cost between $10-$15). The offer expires at 11:59pm tonight (U.S. EDT, Thursday, May 7, 2015).

.CLUB said they have sold registrations in 128 countries around the world and, in a further indication of the TLD's global reach, they noted they have sold more names outside the U.S. than in it with nearly 70% of total registrations coming from other countries.

.CLUB Founder and CEO Colin Campbell said, "A big part of .CLUB’s success is that the word `club’ is spelled the same and means the same thing all over the world. So no matter the language, the alphabet or the culture, .CLUB has logical context and recognition all over the globe.”

Campbell added, “While a lot of the attention in this space has been directed toward the defensive positions brands are taking against .sucks and some others, it’s important to remember that there are a lot of really great new domain extensions now that are helping companies better market themselves, more effectively use their brands and own a category online in ways that haven’t been possible since the early days of the Internet. As we celebrate our first birthday, we’re proud to say that .CLUB has launched more entrepreneurial sites than any other new domain, including subscription-based services, fan clubs, and more.”

Colin Campbell
.CLUB Founder and CEO

(Posted May 7, 2015) To refer others to the post above only (and not the full Lowdown column) you can use this URL:
http://www.dnjournal.com/archive/lowdown/2015/dailyposts/20150507.htm


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