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DomainHoldings
has released their latest quarterly
report covering the 1st
quarter of 2015. The year over year
numbers are impressive with total
sales jumping over 40% from
the same quarter a year ago. In
1Q-2015 DomainHoldings booked over $4.75
million in domain sales compared
to just under $3.38 million
in 1Q-2014. The average price paid
per domain also surged, rising
nearly 35% from $36,757
in the first quarter of 2014 to $49,522
(the highest number in the company's
history) in the most recent
quarter.
That
high price per unit can be
attributed to the company's success
in connecting with end users
who are most likely to pay full
market value for domains they want
to build on. The report said nearly 65%
of 1Q-2015 sales were made to end
users.
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.Com
domains accounted for 75% of
DomainHoldings sales, followed by ccTLDs
at a little over 8.33%. .Net/.Org
were next at 6.25% with
gTLDs at 3.12% and
everything else lumped in an Others
category at 7.29%.
The
report noted, "The USA and
China remain the largest two markets for Domain Holdings. In Q1, we saw a
strong demand in numeric and letter domains from the
Chinese market, particularly in the NL.com, LLN.com, and LN.com categories. Domain Holdings has also witnessed an increase in interest for .com brandable assets out of the Chinese investor markets.
In Q2, we are expecting to see an increase
in percentage and sales for China due to the recent increased demand for LLL.com
assets."
Looking
ahead to the rest of 2015 and beyond
the report also predicted:
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Domains
in the LN and NL verticals will
see a steady increase in
value.
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Market
for gTLD will grow
and sales for aftermarket
premium gTLDs will increase.
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New
StartUp organizations, at Angel
investment or Crowd-Funded
level, will continue to
gravitate to non-dot com
extensions or a brandable
company name for more
favorable initial URL
acquisition costs. Popular
StartUp non-dot com extensions
will continue to be .io, .co
and .me.
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Revenue
positive StartUps in later round
funding will continue to upgrade
their domains to the preferred
.com extension and unify
their digital brands.
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