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June 11, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Over 1.3 Million Piping Hot Donuts to Come Out of the New Domain Registry's Oven This Summer

Donuts Inc., the world’s largest registry for new generic top-level domain names (gTLDs), will begin releasing over 1.3 million previously reserved domain names in the 144 extensions they administer this week. The names are to be released in batches each week between June and September. These are domains that were previously withheld to address the potential for “name collision,” or the possible leakage of Internet traffic from a closed private network onto the broader domain name system ( DNS), an issue no longer of concern.  

Those interested in the more than 1 million frequently searched terms contained in these domains can order them through these accredited domain name registrars. In the final month of the release program - on September 9 - Donuts will also release thousands of two-character combinations across all its gTLDs.


Donuts had another major development to announce this week. On  Tuesday, Lionsgate, the U.S. film studio, began promotion of its latest feature in the wildly popular The Hunger Games series by directing viewers to a name chosen from Donuts' stable of new gTLDs -  TheHungerGames.movie. As Kevin Murphy reported at DomainIncite.com today, that domain was allocated a few days earlier than .movie domains were supposed to be released, but the opportunity for this kind of massive exposure for a new TLD is one that a lot of new registries would have a difficult time passing up. If ICANN does impose any kind of penalty for bending the release rule the cost would likely be worth the reward Donuts will reap from having the extension associated with such a highly anticipated movie release.

Paul Stahura
Donuts Co-Founder & CEO

Regarding the release of the more than 1.3 million previously reserved domains, Donuts Co-Founder and CEO Paul Stahura said, "This is an opportunity to secure some very strong domain names. Over the past several months we’ve had thousands of inquiries about these names, many of which we’re offering at standard pricing. These are terms that already enjoy a high rate of lookup traffic and have great potential for appreciation.”

The domains include popular terms like Airport.LIMO, Digital.CAMERA and A1.DEALS and Donuts said less than 2% will carry premium pricing. Each batch will be offered through Donuts’ now familiar Early Access Program (EAP) for the first seven days of their availability (through the EAP week, the price is progressively lowered, finally settling after one week at the everyday standard price that varies from one registrar to another).

Donuts has sorted the domains that will be released each week into 14 categories. You can find a list of those categories, the TLDs within them and the dates they will be released in this announcement from Donuts.

(Posted June 11, 2015)

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