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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Launch
of DNA University Brings "Higher Education" to
Domain Industry - First Session a Week Away
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The
Domain
Name Association (DNA),
a non-profit industry trade
association whose members include
many of the biggest players in the
space (including giants like
Google and Go Daddy) just
rolled out an interesting concept. From the start the DNA has
said part of its core mission is to
"build trust, exchange ideas, educate,
and raise awareness of domain
related issues." Toward that
end DNA Executive Director Kurt
Pritz announced in a post
at Circle ID the launch of a
new DNA University that will
"offer stakeholders an
opportunity to share their
experiences, learn from each
other and provide a forum to
incubate concepts that will advance
the domain name industry."
Pritz
wrote, "One of the first
initiatives of the DNA University
will be to roll out a webinar
series that will offer expert
insights across a wide range of
topics." Pritz said the new
series follows and builds on a
highly successful TLD Operator
Webinar that was recently
organized and moderated by Tony
Kirsch, Head of Global
Consulting at ARI
Registry Services. That
webinar attracted more than 300
registrations and 40% of all new TLD
operators. That obvious hunger for
information and advice prompted the
DNA Board to invite Kirsch to bring
his webinars under the DNA
University banner and serve as the
inaugural "Dean" of
the DNA University and Kirsch has
accepted the challenge.
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DNA
Executive Director Kurt Pritz
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DNA
University Dean Tony Kirsch |
In
a follow up post of
his own at Circle ID, Kirsch
said this about his role,
"It's my ambition that
the DNA University will be
able to service the large
(and growing) demand for
education in the domain name
industry as it is clear that
this is one of the most
crucial times in the
history of the Internet. As
an industry, we have a
responsibility to work
together to ensure our
shared success for years to
come and I am passionate
about making the DNA
University a unique,
collaborative forum that
drives this."
The
first DNA University Webinar
has already been scheduled.
The inaugural event, covering Premium
Domain Name Planning,
will be held one week from
today - on Monday,
July 28, 2015 at 15:00
UTC
and is open to all Registry
operators, domain name
Registrars and new gTLD
applicants who can register
here. There is a
special incentive too -
unlike most universities
this one has no cost
to attend!.
Kirsch
said, "This topic was
chosen for the inaugural
session because
carefully-planned premium
name selection and marketing
efforts are crucial for
success as a domain name
registry. In this webinar,
attendees will gain a 360
degree view of premium names
— including the key
experiences of seasoned TLD
operators, strategies in
developing premium name
lists and customer and sales
insights from some of the
world's most prominent
Registrars." |
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Kirsch
has put together an all-star
Speakers line-up for the
first DNA University
webinar, one that will
include Dan
Schindler, Co-founder,
Donuts; Jeff Sass,
CMO, .CLUB; Mark Delzoppo,
Business Operations Manager,
Naming Services Division,
ARI Registry Services; Matt
Overman, VP & GM,
Aftermarket and Premium
Domains, Rightside and Rich
Merdinger, VP of
Domains, GoDaddy.
Kirsch
noted, "Future
webinars are planned to
address a wide range of
industry topics — with
insights being provided by
some of the most successful
folks within the industry
and beyond. We need the support
of the industry to make
the DNA University and
webinar series a success. I
encourage you all to get
behind us, participate and
support this brilliant
initiative." |
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(Posted
July 21, 2015)
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For
all current Lowdown posts - Go
Here
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