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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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From
Its High Tech MLS Network (that Just Added eNom)
to Low Tech T-Shirts Sedo Does What it Takes to
Sell Domains
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Sedo
continues to show they will do
whatever it takes to sell domain
names. Today the
world’s largest domain
marketplace
announced a major new outlet for the
SedoMLS domain distribution
network, adding
the leading wholesale domain name
registrar, eNom,
as
a partner. That
means domain owners served by eNom
and their resellers can now list
their premium names for sale on the
SedoMLS network, putting those
domains in front of the customers of
over 650 sales partners,
including top registrars around the
world.
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Sedo
CEO Tobias Flaitz |
Matt
Overman, VP & GM,
Aftermarket and Premium
Domains at eNom's parent
company, Rightside,
said “eNom’s
integration with SedoMLS
Premium Fast Transfer
network offers our partners
a turnkey way to distribute
and sell a large and growing
inventory of high quality,
premium domains from eNom
and improves the purchase
experience for our mutual
customers.”
Sedo
CEO Tobias Flaitz
added, "In today’s
domain market it is
challenging to find the
perfect name; SedoMLS is our
solution to obtaining the
best domain name in a
simple, approachable way
while addressing customer
needs. With eNom becoming a
part of the SedoMLS global
network, customers will
increase their likelihood of
making a sale and reaching
the right end user allowing
them to purchase the domain
they want."
While
Sedo's innovative MLS
platform has been around for
awhile, the company keeps
coming up with the new ways
to market high end domains.
I saw one I hadn't seen from
a major brokerage
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before
when I was in India last week
covering the DomainX
conference in Bangalore. Sedo's
International Senior Sales Consultant Frank
Tillmanns was also there and I
couldn't help noticing the T-shirt Frank
wore to lunch.
Yes,
becoming a human billboard for Software.com
(and a portfolio of other names
included in the package - see the back
of Frank's shirt below) may be a
little bit "low tech" in
this day and age, but in front of the
right crowd it can be very effective.
You have to admire the Sedo broker's
willingness to do whatever it takes to
find a buyer!
Tillmanns
said he is already in negotiations
with an interested buyer for the
Software.com package. He noted that
the seller holds a registered U.S.
trademark for Software.com
- a name that has been in active use
ever since it was registered in 1995.
Tillmanns expects the package to go in
the high 7-figure range.
On
the downside, if he sells the package
this cool T-shirt will suddenly be
obsolete! Not to worry though, Frank
already has suitable subject matter
for another one as Sedo is also
brokering Files.com and a
related package of domains, including
10 ccTLD variants (the .co.uk, .com.au
and .de among them).
Tillmanns projects that package will
go in the low 7-figure range. If you
are interested you can contact him
directly (frank.tillmanns at
sedo.com) - and if you buy he might
even throw in the T-shirt!
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(Posted
August 18, 2015)
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For
all current Lowdown posts - Go
Here
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We need your help to keep giving
domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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