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December 04, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

After a Record Sales Month .CLUB Will Have a Lot of Domains in Our Next Weekly Report

A day after our latest weekly domain sales report came out Wednesday (December 2), .CLUB announced they had a record-breaking month in November, booking just over $1,622,000 worth of premium domain sales. Most of those sales were in the mid four-figure range but one - C.CLUB - changed hands for 

$50,000. That one will no doubt earn a place on our next all extension Top 20 Sales Chart. While it usually takes five figures (or close to it) to make that chart, the best of those sales that fell in the mid four-figure range will give .CLUB a major presence on the Non .Com gTLD Top 20

Auction graphic from Bigstock

A company release noted, "It was our first month with more than $1 million in Premium Name sales, with strong deals coming from two auctions, our registrar channel, registry direct deals (including several portfolio deals) as well as through brokers and the aftermarket. We began the month with the auction of 25 2-letter names and one 1-letter name (C.CLUB) on EJEEís EachNic.com platform in China with all 26 names selling." With an average sale price of $7,286 per name, the EachNic auction produced over $189,000 in sales.

A second auction at Sedo featured 37 3-digit numeric domains that fetched an average price of $1,208 per name to add a little over $44,000 more to the registry's total for the month.

The .CLUB report said, "As of November 30, 2015, total cumulative sales of registry reserved premium .CLUB names to date came to $2,890,363. The highest single sale remains Wine.club at $140,000, however Novemberís blockbuster sales include a 7-figure package deal to a
single Chinese Investor."
.CLUB is expecting this month to be a big one as well, partly because on December 16th they will be releasing an additional 13,000 registry reserved names into the registrar channel as tiered premiums, including many never before available names. 

In conclusion, the .CLUB announced noted, " the driver for Novemberís enormous growth has been the strong demand for .CLUB names in China. All but a very few of the names in the two auctions were sold to buyers in China, and all of the portfolio deals were to buyers in China." 

(Posted December 4, 2015) 


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