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January 05, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Efty Takes Landing Pages to a New Level - SnapNames Gets a New Look - Experts in EDC Roundup Weigh In On New gTLDs 

Domain name management and investment platform Efty.com has come up with a new service that should prove popular with domain sellers looking to spruce up their landing pages. Efty just introduced a "For Sale" landing page theme gallery for domain owners using their software. The gallery includes five designs the company says have been fashioned for

optimal visitor-to-lead conversion, giving domain owners an opportunity to avoid sales commissions by selling their names through direct navigation. Those themes are North (with logo), Hong Kong (with logo),  Silk (with logo), Kiffer (with logo) and Spring (with logo).     


Screenshot of the five designs in Efty's new For Sale landing page gallery.

Efty users can customize their For-Sale landing pages with their own sales pitch, unique selling points and a custom logo if desired. It also allows users to set a minimum offer amount and integrate BIN (Buy It Now) buttons thanks to a deep integration with the Escrow.com platform that was completed last month.

Efty said these first five designs are based on extensive feedback and comments from Efty users who have been involved in the design process since the company came out of beta a few months ago. The company plans to keep adding new designs to the gallery on a regular basis. 

Elsewhere, there is something new today at SnapNames too - in fact it is a new website that is scheduled to go live at 5:30pm US Eastern time (Tuesday, January 5, 2016). An email to clients said, "While you will see little difference in the functionality of the site and

how you maneuver through your Account Manager and Cart, you will notice a fresh look and a highly intuitive navigation menu. Over the next several months. we will retool certain sections of the site to further enhance the operation of the website and the ease of use for our customers.

SnapNames said some of the changes you will see are:

  • Streamlined drop-down navigation menu

  • Easy 1-click access to your account information, financial center, and auction history

  • Advanced Search / Basic Search toggling

  • Automatic refresh of bids in auctions

  • Expanded content and information about aftermarket domains and services we offer

One other note today - The European Domain Centre (EDC) has published their 2016 Expert Roundup that examines what's next for New gTLDs. The roundup, put  together by EDC Managing Partner Christoper Hofman 

Laursen, features in depth commentary on the prospects for new gTLDs from 16 industry experts. It is an excellent way to get up to speed on what is happening in the new gTLD space. 

(Posted January 5, 2016) 

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