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January 20, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

After Their Most Successful Sunrise to Date Donuts Pours .Wine and .Vin for the General Public 

This will go down as a vintage week for new gTLDs with high profile extensions like .feedback (from Total Level Spectrum), .car, .cars and .auto (from Uniregsitry) and .family (from Rightside) joining .wine and .vin (from Donuts) among some the latest TLDs to enter General Availability. The latter two gave Donuts, the largest operator of new gTLDs, their most successful sunrise to date. More than 1,300 brand owners and trademark holders registered .wine and .vin domains during the 60-day sunrise period that preceded today's launch to the general public. 

Donuts put .wine and .vin in the spotlight at last week's NamesCon conference in Las Vegas by setting up a popular wine tasting bar complete with an expert sommelier. 

Wine image from Bigstock

A sommelier pours wine for NamesCon attendees at the 
Donuts .wine/.vin tasting bar in Las Vegas
(Jan. 10, 2016).

Donuts Co-founder and CEO Paul Stahura said  “With more than 38.4 billion bottles of wine produced worldwide annually, it is no surprise that wine is a critical piece of the social fabric of cultures across the globe. I can’t think of a more appropriate community to have its own trustworthy domain names.  .Wine and .vin will enable wine connoisseurs and the businesses that serve them to build identities and vibrant communities where commerce and ideas can flow freely.”

Donuts pointed to Sherry.wine, Champagne.wine, Champagne.vin, Prosecco.wine and Port.wine are examples of live and active sites focused on wine marketing, sales, education and community building.

A statement from The Comité Champagne, the trade body representing all growers and houses of the French wine region of Champagne, said, "We see .vin and .wine as a fantastic way to secure our heritage digitally, uniting the past and present and preparing for the future.”

César Saldaña of the Consejo Regulador, the world’s leading sherry association, added 

Paul Stahura
Donuts Co-Founder & CEO

“The move to Sherry.wine was a key component of the Consejo Regulador of the Denominaction de Origen Jerez-Xeres-Sherry’s digital strategy for 2015 and beyond. Following a complete site redesign, which created a global and multi-lingual platform for the next generation of sherry drinkers, the final piece of the puzzle was finding the perfect domain name.“ 

(Posted January 20, 2016) 

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