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February 15, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

.EU Lets New Frankcom Brokerage Advertise Their Listings in Registry's WhoIs Search Database 

When people are interested in buying a domain name the first thing many of them do is conduct a WhoIs Search to get contact information for the domain owner. Naturally, if a seller could place a high profile For Sale banner on the official registry's results page for searches 

involving their names, it could generate a lot of leads. In the summer of 2013, aftermarket giant Sedo was able to strike a deal with EURid (administrator of the .EU extension representing  the European Union), allowing them to do just that for names listed on the SedoMLS Premium Network

EURid has just opened the door for an additional brokerage portal to to show banners for their listings in WhoIs Search results as well. This time it is a new player in the field, Frankcom EU Service, an accredited registrar for .eu domains, that has launched a brokerage portal at  Find-Your-Domain.eu. A Frankom release about the agreement said it will allow them to promote thousands of high quality domains (many of them exclusively) that clients have listed with them.  

Frank Heilmann, the owner of Frankcom, said, "We are happy that it was possible to integrate
our domain brokerage services in the WhoIs database of Eurid from the first day of a listing going live. It makes it very easy for interested parties to inquire about a domain, if it is part of our domain
brokerage portfolio."

Example of a Frankcom For Sale banner showing up in a EURid WhoIs search involving one of the company's listings, SEC.eu. Interested parties can click on the banner to inquire about purchasing the domain.

Heilmann said, "After showing the interest in a domain through the contact form, Frankcom contacts the domain owner and acts as an agent between the interested party and the domain seller. The assistance provided begins with the first contact, goes on with the price negotiations and issue of the invoice and the final transfer of the domains once sold. Frankcom EU Service can also provide assistance in the case of domains not registered directly with us as a provider. An inquiry can be made with a special form in the brokerage portal.

(Posted February 15, 2016) 

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