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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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The
Door to .Store Opens in April - Radix's New TLD
Gives Registry a Sweet Seat at the Ecommerce
Table
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.Store
was one of the more heavily
contested new TLDs with seven
applicants in the chase for the
ecommerce extension. Radix
Registry ended up coming
out of the private auction process
with a nice addition to their
portfolio that already included .site,
.tech and .online among
others. To get it they had to get
through a gauntlet of deep
pocketed competitors including
Uniregistry, Donuts,
TLDH, Amazon and Google.
Today
Radix announced the launch
schedule for .store. It will
begin with Sunrise (for
trademark holders), April 6, 2016.
An Early Access Phase will
follow, then the extension will
enter General Availability on
June 14, 2016.
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Online
store graphic from Bigstock
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Sandeep
Ramchandani
Radix VP & Business Head |
Sandeep
Ramchandani, VP &
Business Head at Radix,
said, "While the
purpose for .store is
specific to websites and
platforms that offer
products or services for
sale online, the target
market is global and highly
diverse. We see a great fit
for traditional mom and pop
business as they make their
way into selling online, as
we do for modern start-ups
with a commerce motive. The
entire spectrum can look to
find their
‘brandname.store’ which
would be their perfect
gateway to a dedicated web
commerce site, or short URL
to their internal commerce
specific landing page.
During the first few years,
we see most demand coming
from existing brands looking
to use it as a short, clear
and precise call-to-action
in their marketing
messages." |
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The
Radix announcement noted "the
trillion dollar ecommerce market
grew a healthy 20.9% in 2015
vs. 2014. There are over 12
million e-commerce sites on the
internet and over 650,000 that make
at least $1,000 annually. Statistics
also show that 40% of
the more than 1 billion internet users
worldwide have bought products or
goods online and this number is
projected to continuously
grow."
Radix
plans to leverage its extensive
Registrar channel that includes
industry leaders like GoDaddy,
1&1, Namecheap, Domain.com,
Tucows and Name.com to
ensure the extension gets maximum
visibility and reaches the customer
at an attractive price point. Their
launch announcement said, "As .store will be the first
TLD to cater to the e-commerce
market, Radix is geared to make the
most of its first mover advantage
and capture a strong market
share."
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(Posted
February 18, 2016)
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