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February 19, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The Door to .Store Opens in April - Radix's New TLD Gives Registry a Sweet Seat at the Ecommerce Table

.Store was one of the more heavily contested new TLDs with seven applicants in the chase for the ecommerce extension. Radix Registry ended up coming out of the private auction process with a nice addition to their portfolio that already included .site, .tech and .online among others. To get it they had to get through a gauntlet of deep pocketed  competitors including Uniregistry, Donuts, TLDH, Amazon and Google.

Today Radix announced the launch schedule for .store. It will begin with Sunrise (for trademark holders), April 6, 2016. An Early Access Phase will follow, then the extension will enter General Availability on June 14, 2016

Online store graphic from Bigstock

Sandeep Ramchandani
Radix VP & Business Head

Sandeep Ramchandani, VP & Business Head at Radix, said, "While the purpose for .store is specific to websites and platforms that offer products or services for sale online, the target market is global and highly diverse. We see a great fit for traditional mom and pop business as they make their way into selling online, as we do for modern start-ups with a commerce motive. The entire spectrum can look to find their ‘brandname.store’ which would be their perfect gateway to a dedicated web commerce site, or short URL to their internal commerce specific landing page. During the first few years, we see most demand coming from existing brands looking to use it as a short, clear and precise call-to-action in their marketing messages."

The Radix announcement noted "the trillion dollar ecommerce market grew a healthy 20.9% in 2015 vs. 2014. There are over 12 million e-commerce sites on the internet and over 650,000 that make at least $1,000 annually. Statistics also show that 40% of the more than 1 billion internet users worldwide have bought products or goods online and this number is projected to continuously grow." 

Radix plans to leverage its extensive Registrar channel that includes industry leaders like GoDaddy, 1&1, Namecheap, Domain.com, Tucows and Name.com to ensure the extension gets maximum visibility and reaches the customer at an attractive price point. Their launch announcement said, "As .store will be the first TLD to cater to the e-commerce market, Radix is geared to make the most of its first mover advantage and capture a strong market share."

(Posted February 18, 2016)

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