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April 11, 2016

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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

NameJet and SnapNames Join Forces to Turbocharge Their Drop Catching Engines

Domain drop catching powerhouses NameJet and SnapNames announced today that, effective immediately, they are combining backorders for pending delete domain names on both platforms into a common drop-catching and auction engine.

Together the two companies represent a large segment of domain registrars including Network 


Solutions, Enom, Register.com and Name.com (giving them access to expiring domains at those registrars). By combining resources they expect to see a substantial improvement in drop-catch efficacy across both platforms. Their press release on the partnership noted, "This will result in customers being able to acquire more of the domains they wish by placing a single backorder on either platform with a higher probability of success."

If more than one backorder is placed from either platform on a domain that is caught in the drop, it will move to a private auction where both NameJet and SnapNames bidders may participate. Minimum bid increments and proxy bid rules for pending delete names on NameJet have been modified to match those of SnapNames in order to provide a consistent customer experience. The integration will not affect NameJet’s exclusive registrar expiry or private lister inventory.

NameJet General Manager Jonathan Tenenbaum (left) 
and SnapNames VP of Operations Michael White (right).

NameJet General Manager Jonathan Tenenbaum said, "We are very excited to integrate with SnapNames for the drop. This is a natural fit and we think it will be great for our customers. By utilizing and supplementing SnapName's industry-leading resources, we will greatly improve our drop catching efficacy and give our customers the best opportunity to catch dropping domains on NameJet."

SnapNames VP of Operations Michael White added, “We are 

always looking for ways to leverage our power in the drop to better serve the industry and create a positive experience for our customers. Building the bridge between SnapNames and NameJet will improve success rates for customers across both platforms.”

(Posted April 11, 2016)

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