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April 12, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Bobbleheads.com Bags Biggest Bobblehead World Record With 15-Foot Tall St. Bernard!

Domain industry veterans and regular DNJournal readers are familiar with the remarkable story of Warren Royal and Bobbleheads.com that we told in detail in our December 2008 Cover Story. For those of you who haven't heard what has become a somewhat legendary success story - Warren, who had been dabbling in the domain investment/development field, decided to buy the domain Bobbleheads.com when he got a chance to pick it up for $30,000. He didn't know anything about the bobblehead business but he did like the popular figurines and figured 30K was a pretty good deal for a domain the defined the entire category. 

He started off selling bobbleheads made by other companies on his new Bobbleheads.com website,  but once his interest was piqued, he sought out manufacturers who could produce his own line under the Royal Bobbles brand. To cut a long story short, he ran up an incredible string of successes over the years and grew Atlanta-based Bobbleheads.com/Royal Bobbles into one of the world's top producers of the adorable little dolls.

One big thing did change just this past week though. It turned out not all of his products were all that "little" anymore. In fact his company just produced the biggest bobblehead the world has ever seen - a more than 15-foot tall figure of a St. Bernard dog that was commissioned by a client - San Francisco based insurance company Applied Underwriters (a Berkshire Hathaway company) -  who uses a St. Bernard as their mascot. 

Warren Royal
Bobbleheads.com/Royal Bobbles Founder

Warren Royal (left) with a Guinness Book of World 
Records
representative in Orlando where Guinness certified 
this giant St. Bernard commission by Applied Underwriters 
is the new world record holder at more than 15-foot tall.

The Guinness Book of World Record heard about the unique giant bobblehead and in a ceremony in Orlando, Florida late last week, Guinness officially recognized Warren's latest high watermark as the new world record holder. At 15-feet, 4 and 3/4 inches tall it easily surpassed the old record holder - a 13-foot tall rendition of game show host Chuck Woolery (the original host of Wheel of Fortune).

Royal found a high-quality prop company, Dino Rentos Studios in Orlando, that produces work for companies like Disney, to physically create the piece. Since the head has to move one challenge was finding a big enough spring to make it work. The solution was to take a spring off a two-ton pick-up truck and it worked like a charm.

Warren told a local newspaper, Georgia's Albany Herald, “We’d been working on this project for months. It was hard work. But I was telling everybody it has to be hard when you’re setting a world record. Applied Underwriters came up with this great idea - take Goldie ( their mascot) and make a giant bobblehead. Oh, and why not do a world record while we’re at it!?  It’s really the client’s record. It’s their project and their record. It belongs to them...We’re just going to sit back and enjoy this.” 

Bobbleheads.com has grown like wildfire because they've managed to come up with one hit after another en route to selling more than 150,000 bobbleheads last year alone. Warren's biggest challenge now may be how to top this latest achievement. That could be one tall order! 

(Posted April 12, 2016) 


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