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January 15, 2019

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Here's the The Lowdown from DN Journal,
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to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Scottsdale.com Owner Fred Mercaldo Launches New Geodomain Brokerage Service at Cities.cc

Fred Mercaldo, a long-time leader in the geodomain space as the owner of Scottsdale.com and Founder & CEO of GeoCentric Media Inc., has just launched a new project. Mercaldo, who was profiled in a March 2013 DNJournal Cover Story, decided the time is right for a brokerage service devoted solely to geodomains and he made the idea a reality with the launch of Cities.cc Monday (January 14, 2019). The site's Home Page notes, "Cities.cc is an online marketplace dedicated to the marketing of pure brand, exact match keywords of Geo specific domains.  We deal exclusively with City(dot)com brands, as well as regions, areas, and counties." In a an introductory letter that Mercaldo posted on the new site he noted, "we already have over 400 names available, with prices ranging from a low of $2,500 to a high of $4,000,000."

Mercaldo wrote, "We felt that it was necessary for a domain brokerage that specifically deals with the geo space to be created for numerous reasons. First, it is a very specialized market. While the top domain brokers around the world are a very creative and diligent group, they have not been as keen on representing the sale of City names.  Top generic domain names have worldwide allure and potential buyers; City

Fred Mercaldo
Cities.cc Founder & CEO
 

names, in particular small to medium size cities, have a smaller potential buyer pool. We felt it necessary to fill a void in the domain marketplace by specializing ONLY in the geo market. It is what we know best, and we have much to offer."

While Cities.cc will obviously have a sales focus Mercaldo also intends to make it a resource for those interested in developing geodomains, noting, "we will be publishing numerous articles each month on the development and monetization strategies that are required in order to manage a successful and profitable City portal. As digital marketing and the internet itself appears to reinvent themselves seemingly every month, there are specific functions and services that are timeless and required for a City site to be relevant. There are also “best in class” partnerships, marketing strategies, and other methods from which to generate revenue. We will discuss all of them."

If you have any questions about Cities.cc and their services you can contact Mercaldo via email to Fred at Scottsdale.com.

(Posted January 15, 2019) 

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