start with the UK’s David Carter who runs Hollywood
Internet Ltd. from his home base just outside Birmingham,
England. Carter got involved with the web in 2002 when he
opened Hollywood Internet after leaving a recruitment business he
had started with his brother ten years earlier. “I'd first
gotten interested in domains and the Internet in 1994 when, with
some help from one of our employees in the recruitment business,
we set up an email account, bought a 14.4 modem and began
advertising jobs on newsgroups, namely UKJobsOffered, UKJobsContract
and UKJobsWanted", Carter said.
Hollywood Internet, Ltd.
initial investment of around $40 resulted in a
return of $75,000 within 3 months! We didn't have a
web site, but that's what started my interest. I built my
first site, David-Carter.com
and then did one for my investment club and was surprised
to see that whatever search terms I used in the search
engines (mostly Yahoo! as Google wasn't a
player in those days), I was number 1."
led me to write and launch an ebook called Search
Engine Tips and for a long time, I was number 1 or
at least in the top 3 on all major search engines for the
terms, "search engine tips", "search engine
placement" and "top search engine position," Carter
2002, I met some people who had adult oriented businesses
and they asked if I could help with search engine
placement. Surprisingly, they offered me half of the
proceeds if I was able to generate traffic and get them
that time, I was more than a little bored with the recruitment
business and felt that there must be easier ways to make a living,
so I left, concentrated on promoting the businesses that were
prepared to share their revenues and found that I'd doubled my
income within weeks. These days, I still have the same clients in
adult, but I concentrate my own efforts on developing my domain
Carter is a firm believer in development he fully understands why
a lot of people think the grass is greener on the parking side of
the fence. “I sometimes look at those who can simply park
domains and earn money for little or no effort with envy,"
Carter said. "Their model is super-efficient, but they have
great type-in domains,” Carter said. “I used to chat with many
of today's domain superstars in the old Afternic chat and I
never for one minute believed the money that could be made by
Carter rolled up his sleeves and started building websites on his
domains. “My own route involved building informational sites. I
started out with recruitment names, because I had little
imagination - and recruitment was what I knew. IT-recruiter.com
was the first site I built. Within 3 days it landed me an enquiry
from a UK household name company. I explained that I could no
longer help personally (I'd left the recruitment business by
then), but that my brother specialized in the area they were
looking to recruit into. A phone call resulted in me arranging a
residual commission of 20% on all business placed through
this client and it netted me around $14,000 in the first
year, for no work, from just one client introduction. That set me
thinking and although I joined many online affiliate programs, I
knew that this kind of money was not available from affiliate
day in 2003, I was chatting to the father of one of my
son's soccer teammates at a junior league game and, as I
knew he was a building surveyor, asked if he could draw up
some plans for a house extension I was planning. No
money changed hands, we simply swapped trades and I built
him a web site and acquired the name AsbestosSurveys.com
from him in return. That domain generated £40,000
within 4 months!" Carter said.
surveyor was overloaded with work and couldn't cope with
the enquiries. He asked my advice about recruiting someone
to assist him and we got talking again. To cut a long
story short, I paid $750 to attend a course on
asbestos surveying and passed the exams. Together, we
worked the enquiries that came in and today we have another
stand-alone business that is turning over more than £100,000
per year for no more than 2 days work a week. I only
did it to get me out of the house, away from my PC!"
focus now is on promoting high value services for local businesses
via stand-alone web sites. It's an income stream that most
domainers have yet to discover. Recently,
I gained an interest in real estate in the UK, but realized that
in order to make money in a market where prices were highly
inflated, that the only chance you have to do this, is by buying
at a discount," Carter said.
bought a few names, including UKHouseBuyer.com
and built it in less than a day with a software program called XsitePro.
The site works and now generates regular enquiries from people
desperate to sell their homes cheap! I have now turned my
attention to commercial property, as I know how to monetize that
more efficiently than residential property. I'll probably sell
UKHouseBuyer.com as a going concern, as it's a license to print
money for the right individual."
December, my partner in the asbestos surveying business and I met
with a commercial property developer and we now have a source of
unlimited funds to purchase commercial property in the UK. We'll
to attract desperate sellers of commercial property, though I
haven't quite figured out the words yet!"
long as I have a domain portfolio, I think I'll always develop
them. I've spent 20+ years in a sales environment and I love the
fact that you can pull in paying enquiries straight from the net.
To me, talking to people is only work when you have to call them
and try to sell them something. What I do these days, is convert
passive sales leads - it's a salesman's dream!" Carter
DanMcCullough is another domain fan who went down the
development path and has had no regrets. “I own around
300 domains and at any one time I'll have 10 domains in
various states of development,” McCullough told
started developing my domains a few years ago when I
realized that sitting on the domains waiting for buyers
wasn't all that appealing or financially rewarding for me.
I needed my domains to generate revenue flows from more
access points instead of just the one that most domains have.
Most domains have traffic at "exampledomain.com"
and that's it. When developed that domain can have
unlimited access points for traffic as in "exampledomain.com/page1",
"exampledomain.com/page2, etc," McCullough said.
used this strategy even on generic typos. Take creditcounsler.com
for example. When parked that domain brought in around 35 visitors
a month, but just by adding 60 pages of
content the site now has 60 access points from which it generates
traffic (and revenues) far greater than it would ever get just
latest project, E85Vehicles.com,
is another nice generic from an industry (ethanol) that surged
after unleaded fuel rose to new highs after Hurricane Katrina.
I couldn't see letting it just sit at a parking service. It's a
keyword in a hot industry. If I sat on the domain at a parking
service the domain would only have one access point to generate
any income," McCullough said.
the added income, the best part is being able to set up
sites on topics that interest me. It's always so much
easier and rewarding to develop when you have a genuine
interest in the topics of your domains. I'd love to see
the world less dependent on the one major fuel of oil.
E85Vehicles.com gives me a space to voice my concerns on
our dependence to oil and the chance to highlight at least
one alternative fuel - E85 and the vehicles that can use
the fuel and it's another site bringing in an income."
added, "For me it's no longer about gathering thousands and
tens of thousands of domains for the purpose of picking up
"gems" for resale or needing that many names to generate
an income at the parking companies. The path I took allows me to
generate an income by developing many access points on far fewer
domains than the usual domainer. It's just a matter of personal
said there are plenty of inexpensive tools and services out
there that take some of the spadework out of domain development.
“The internet is filled with great resources to help with
development, from government sources to gather facts, to image
service likes iStockPhoto.com
and for those that don't like to write there are sites like eLance.com
that have independent writers looking for opportunities to write
web page content."
tend to run a lot of polls on my sites. The polls give me a pulse
of my site's visitors on the hot topics in the Industry. I can
then use other tools like the Press Release services to spread the
results of our polls which aids in developing even more traffic to
the site. It's always about using the correct tools to get the
traffic, whether as a pure domainer in the daily ritual of using
domaining tools to locate traffic domains during the drop or as a
site developer also using various tools to generate more traffic."
major bonus that comes from building good development skills is
that you can turn domains that PPC enthusiasts dismiss into solid
moneymakers. McCullough has been doing that even in extensions
that many domainers ignore. “Alternative extensions are
extremely important for development for a variety of reasons,
mostly for relevancy and descriptive purposes. It's the ability to
own top descriptive keywords to develop in an extension for a few
dollars or few hundred dollars that would have cost possibly
hundreds of thousands in the .com."
for $39 a little over 2 years ago and today it
generates thousands of visitors each day across multiple
search engines through thousands of links and it has even
developed a direct navigation core," McCullough said.
ago I was a critic of any extension including .ws that I didn't
understand or considered useless. I've grown out of that attitude
as I realized that since I began developing I've never lost
a visitor that clicked on our .ws links in the search engine and
left because they weren’t on a .com. Main Street isn't the
street with traffic."
Domain Industry continues to expand, continues to diversify and
offer all sorts of opportunities for creating incomes as well as
wealth. There is no blueprint that will work for everyone but it's
clear that even the hard core domainers are looking at increasing
traffic by way of development,” McCullough said.
to Page 3 - Outsourcing, Offshoring & Development Partners