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Kevin Vo and Ammar Kubba: How They Became Friends, Beat the Odds and Hit It Big With TrafficZ

The inside story of how Kevin Vo, a shy 27-year-old first generation American, escaped poverty and found the personable partner and friend, Ammar Kubba, who helped him engineer the rapid rise of one of the domain industry’s most innovative (and profitable) parking companies.

The deck was stacked against Kevin Vo from the day he was born. His parents were refugees from the Viet Nam war who came to America with literally nothing but the shirts on their backs. The U.S. government resettled them in Chicago following the conflict in Southeast Asia, paving the

TrafficZ founder Kevin Vo (left) and partner 
Ammar Kubba
at lunch in Los Angeles (Sept. 2007)

way for Vo to enter the world in the Windy City in 1980. A local church helped the family get back on their feet while they worked at a variety of odd jobs in their fight to escape poverty. 

Other relatives had also been transported to America – one to Georgia and another to Southern California. Soon after Kevin was born all of the extended family members decided to reunite and live near each other, about 40 miles east of Los Angeles in Hacienda Heights where Kevin’s parents still live today. The parents scraped together everything they had been able to save and opened a couple of small video stores when they reached the West Coast.  

Though they now had their own business, times were tough and would take a long time to get better. “Early on we were very poor and on welfare – just trying to make ends meet,” Vo recalled. “As a kid you always want the whole world but my parents taught me that they couldn’t give me the world – that if you want something you have to earn it.”  

As the years passed by his parent’s business began doing better. Finances were still shaky, but they were willing to sacrifice what they had to help their son get a college education. “They

always believed in the importance of education so they took the burden on themselves to put me through school,” Vo said. With their contributions and a financial aid package from UCLA, Vo was able to get into the famous university where he majored in math. Though any source of extra money would have helped, his parents told him to concentrate solely on his studies and not try to work while he was going to school.  

This was one time Kevin disobeyed his parents. “In 1999 I was finishing up my freshman year and lot of people with crazy ideas were getting a lot of money to fund Internet ventures, so I figured if they can do it, I can do it too,” Vo said. He had been fascinated by computers since high school and self taught himself programming, html coding and other computer skills. “During my freshman year at college I would also go to the bookstore and get every computer book I could find”.  

With that knowledge under his belt, Vo tried his hand at several web businesses but all of 

 

Kevin Vo

his early efforts failed. Showing the true spirit of an entrepreneur he kept at it though, learning from his mistakes as he went. He finally found a combination that clicked. Vo had put together a website for his UCLA roommate’s boss and that client was impressed enough to tell Kevin he wanted him to join him in a new Internet advertising venture. They did well enough for Kevin, who was still in school, to take an office on the 8th floor of a building on Olympic Boulevard, just west of the 405 freeway. Their clients included the NHL's Boston Bruins, but when the bubble burst, revenue began drying up and Vo had to start looking for a new opportunity. Little did he know he would find that opportunity in the hallway just outside his office door.

An outgoing young attorney named Ammar Kubba, who is eight years older than Vo, happened to be working on the same floor in the office of an established solo practitioner. Kevin and Ammar soon bumped into each other in the hall, but early on neither could have guessed how that chance meeting would lead to a strong friendship and business partnership that would change their lives dramatically in the years ahead – and that their future success would play out in that very same building where TrafficZ’s offices currently spread across almost 12,000 square feet of space on two different floors. 

Kubba’s path to that fateful first meeting with Vo was also fraught with stomach wrenching ups and downs. Kubba’s parents were both born in Iraq. His dad studied abroad, earned a degree from England’s University of Wales and went on to get a PhD in architecture (he writes books on the subject today). His father was working in commercial real estate development in England  

Ammar Kubba

when he met Ammar’s mother on a business trip back to Baghdad. She was ten years younger and finishing up college as an English lit major. They were soon married and the union produced Ammar who was born in Baghdad but spent his early years in London where the family made their home.

When Ammar was eight, the family took a vacation trip to America to see the sites around Los Angeles. “They loved it – just like everyone else who comes here does,” Kubba told us. “They said Wow! – this is where we want to be. My dad wrapped up all of his business in England, sold our property and moved to L.A. where he worked as an architect.” 

However for Ammar, the sudden change of scenery created some immediate problems. Other kids his age went to third grade, but his schoolwork in England left him academically advanced enough to start in fourth grade in America. “So I went in younger than the other kids, scrawny, very funny looking and with a British accent. Of course everybody made fun of me,” Kubba remembered.  

“On the first day of school the teacher always asked the class who would like to show the new kid around the school? Nobody raised their hand except for one guy – his name was Marty Mizrahi and we are still friends to this day,” Kubba said. In fact, Mizrahi would also get involved in the domain business as an adult (he operates LasVegas.net today) and wound up bringing in the funny kid he befriended in elementary school to work on his LA.com (more on that later).  

Continuing to reflect on his early days in America, Kubba recalled “Because everyone made fun of my accent I managed to lose it in about three months. That made my parents very upset because when you come from England there is a lot of pride in the language and how it is spoken. But with everyone making fun of me I had to find a way to fit in. It taught me the importance of being social and I think that experience is the reason I am so outgoing and friendly today. No one wanted to be my friend so I had to learn how to make friends, fit in and create new relationships. Marty Mizrahi happened to be the most popular kid in the class so when he befriended me I really learned a lot from him about building relationships. 

“To me the most important skill in the world is people skills – interpersonal relationships. Understanding what people want, understanding how to make people feel comfortable, understanding how to connect. That is what I think is my greatest strength. I want life to be a win-win for everybody. I love being around people and am generally very comfortable in meeting new people. To me that’s the most fun!” Kubba said. 

Kubba in his 9th floor office at TrafficZ

In addition to honing his social skills early on, Kubba also made a quick break from the entrepreneurial gate. “In junior high school I got my dad to buy candy in bulk for me, then I would resell it on the school bus. I would always sell out in a day or two and have him buy more for me - he would front me the money so I guess you could say he was my venture capitalist!,” Kubba laughed. “I always had spending money because I was always working. I learned how to hustle – to buy low and sell high – I’d see opportunities to make money where other people didn’t see them.” 

Kubba tried his hand at many trades during his teen years. 

“My first job was passing out balloons in front of a furniture store to get people to come in. Then I was a supermarket bag boy, worked in fast food, and was a valet parker when I got my driver’s license. My dad wanted me to learn about computers and bought me a Timex Sinclair, then an Apple II, and others down the line - including the first Mac. That led me to start another business selling repackaged computer software. All of that taught me a lot about what it takes to be successful. You have to be willing to do whatever it takes.”

His own brush with poverty also contributed to Kubba’s strong work ethic. “My parents got divorced in 1986, at which time I was 13 going on 14,” Kubba said. “My father had recently moved overseas, leaving my Mom to take care of my younger brother and I by herself. Prior to the divorce, she did not have a steady, full-time job, nor did she have any savings," Kubba said.

"That summer, after school had ended, I went to stay with my father (in Amman, Jordan) for a couple of months while my brother went to stay with our uncle in Toronto, Canada. Our Mom needed some time to figure out what to do and to come up with a plan. While we were away, unable to afford the rent on the townhouse where we used to live, my Mom had to move us into a one room guesthouse that belonged to a family friend. My brother and I slept in a bunk bed and my Mom slept on the couch. We had no kitchen and shared a tiny bathroom.” 

“Despite the dire situation that my Mom had found herself in, she wouldn't allow herself to fail, and she was determined to make a good life for our family, no matter what. The guesthouse that we were living in was located in a not-so-great neighborhood, and was outside the geographic boundaries for the high school that my Mom wanted me to go to. To get around that issue, my Mom used a friend's address within the "right" neighborhood so that she could register me at the better high school.” 

“Determined to get back on her feet, my Mom quickly found two new jobs, one as a loan officer and one as a salesperson at a retail clothing store, which she worked simultaneously. Within a few months of starting the new school year my Mom had saved enough money to move us into a nice one-bedroom apartment in a nice neighborhood. Less than a year after that, she moved us into an even nicer two-bedroom apartment in the same complex. By that time, my 

Kubba (at far left above) lived in cramped quarters 
as a young teen but as this shot from TrafficZ's 
spacious conference room shows - elbow room is 
no longer an issue for the successful entrepreneur.

Mom had transitioned into a new position as an account rep for a title insurance company, where she quickly learned the business and excelled. From that point on, my Mom's success continued to grow, and we never looked back. For what she went through and for all that she sacrificed for us, my Mom will always be my hero,” Kubba said. 

“I think that those years were pivotal in shaping my ambition, my drive, my personality and my values. Although they were difficult times, it was then that I learned and came to understand the importance of a strong family bond and of good, true friends. NOTHING in this life is more important to me than my family and my friends. It was also during that time that I learned the importance of 1) being able to adapt to whatever the situation, i.e., roll with the punches; and 2) the role and power of determination in success, i.e., if you want something bad enough, you can make it happen.”   

Like his future partner, Kubba also wound up going to UCLA with plans to proceed to law school. “I always knew I had to be a doctor or a lawyer because that’s what my mom told me! Education is very important in our family - my maternal grandfather was a lawyer and in politics in Irag and my paternal grandfather had a PhD. My parents instilled in me that you had to do something with your life and in their mind being a doctor or lawyer epitomized that. I was always very bad in science – it was my weakest subject – so medicine was out of the question. My greatest strength was writing and reading comprehension – language based stuff – so law made sense to me. I was always told I was a good debater and very stubborn,” Kubba said. 

“You can take any major for law school. I started out as a biz-ecommerce major but I found economics was a lot like a science and I didn’t like it at all so I switched to philosophy in my third year. Philosophy taught me a lot of things that helped me through life. I believe that my fondness for the Greek philosopher Heraclitus is tied to those teen years when my parents split up and life took a big turn for the worse. It was then that I first learned that "You cannot step into the same river twice, for it is forever flowing," and "Nothing endures but change."  

“These concepts have been instrumental in my and TrafficZ’s success - understanding that the world (and especially our industry) is in a constant state of flux, we must always strive to 

Heraclitus depicted in a painting by Flemish 
artist Johannes Moreelse (1602-1634)

identify and recognize change before it happens and to use that insight and knowledge to help shape the future,” Kubba said. 

After graduating from UCLA, Kubba went on to get his law degree across town at Loyola. That helped him land the job in the law office located in Kevin Vo’s building. “The attorney I worked for did corporate and securities law which was very interesting to me. I liked corporate law because it translated into business – contracts, negotiation and all of these other things that translate very easily into running your own business which is where I wanted to go,” Kubba said. “In fact, I knew before I ever decided to go to law school that I wasn’t going to be a lawyer. But I went for my mom, so I can say OK I have the law degree - now I can go do whatever I want to do. It’s a good background to have though because it teaches your skills that you can apply to other things.” 

“So I did that for a few years with him and learned a lot because when you work for a small firm you do everything. I got very diverse experience, diverse client contacts and dealt with the SEC and other governmental agencies. When I started with him we also made an agreement that I was allowed to have my own clients outside of the firm and so I started doing that right away with friends recommending me to people they knew.” 

Kubba speaking at the Domain Roundtable conference in Seattle (August 2007)

“As it happens, Marty, that first friend from fourth grade, referred me to one of his friends who was a domainer (Editor’s note: his name withheld by request). He wanted me to do all of his contracts, escrows, and negotiations – everything related to his domain business. He had about 30,000 domains which back then (in 1998-99) was a lot. We became friends and he wanted me to start working with him. He taught me a lot and told me I should start buying domains. I saw he was selling these domains he bought for $16 for $15,000-$20,000 and regularly because all of these transactions were running through the escrows I handled,” Kubba said. 

“He then asked if I knew anyone who could program. I had met Kevin in our building and knew he was into computers so I told Kevin the guy would pay $500 if he could write a script for him.  He said yes, so I introduced them and they started working together on that. Kevin then said to me we should start registering some

of these dropping domains. I didn’t have any money because I owed $110,000 in student loans and was barely making enough to pay my loans and my rent. I came up with around $1,000 and Kevin came up with some and we registered a few hundred drops and started monetizing those through a couple of the really crappy traffic buyers who were around then – whoever would pay the most. But then we started selling them and we made all of our money back pretty quickly. But we didn’t think about reinvesting it. We were excited that we had more money and I could pay more bills but it was like a one time deal.”

Kubba would end up going off in another direction while the lead he gave Kevin planted a seed that Vo would soon cultivate and turn into TrafficZ. The client hired Vo to develop more domain related software for him, then asked him to see if he could get a monetization contract with GoTo.com for him (GoTo was a predecessor of Overture and Yahoo that paid for domain traffic on a PPC basis). While negotiating that deal Vo said “A light bulb went off and I said “I can provide a service for people and make a percentage of their overall income, rather than just working for the small fixed fees I was making at the time.”

Vo had put together a basic system for monetizing domains through the providers of the day but now he started thinking about building a far more robust system. A negative event – his girlfriend breaking up with him – turned out to be a positive as he now had time on his hands and a desire to plunge into a project that would take his mind of that situation.

“I reprogrammed the whole thing from bits and pieces I had done and by the first week of September in 2002 I started contacting people offering this improved service to monetize their domains," Vo recalled. The way things played out, the plug was almost pulled before TrafficZ ever got out of the 

Vo listens to a guest in his 9th floor office at TrafficZ

crib. "I decided I would give it one week and if I did not have any clients by the end of that week I would drop it and move on to something else," Vo said. "I had had so many web ventures fail that I didn’t want to waste too much time on this if it wasn’t going to pan out. After four days of cold calling I had gotten no interest, so if I didn’t get anyone on the last day – Friday – that would be it. That day I got an email from Robert Kieren at NameProdigy telling me he wanted to give me a shot with his portfolio.” That started the ball rolling for Vo and it has been barreling along gaining momentum ever since. 

He christened his new corporation Thought Convergence, Inc. with the slogan “Where Ideas Come Together”. His new PPC operation was dubbed TrafficZ and within a year he was able to land his first contract with Overture, a deal that immediately increased his payouts by a factor of 6-10 times what he had been getting from his previous providers. “That was huge,” Vo said, “Once we got that we really started generating some money.”  

Things continued to grow like wildfire with Vo trying to do everything himself. In thinking about getting help, his thoughts often turned to the personable new attorney on his floor – Ammar Kubba – whom he had started to hang out with while Kubba was busy doing his own thing. 

Kubba said, “One of the clients of the firm I worked for ran a public company and offered me a job to come and work for them as an in house counsel. It was like double what I was making, so I went with him and got to work out of Beverly Hills for a couple of years. It was such an easy job – I worked about 2 hours a day – got paid a lot of money (for me) and I just got to walk around Beverly Hills and shop and look at the cute girls but I got bored. As a result I took that spare time to work on more business ideas.” 

“By this time Marty Mizrahi had gotten involved in domains and had LA.com, Vegas.com and some other great 

names like NewJersey.com, Illinois.com and Hawaii.com. He had moved to Las Vegas, but he called me and said he was moving back to L.A. to launch LA.com and wanted me to come and work with him on it. So I got a piece of LA.com in exchange for doing all of the legal and business stuff. I started doing that during the free time I had on the in-house corporate job.” 

“But this was just after the bubble had burst and no one was interested in our Internet model. Nothing came of the business but we had these great properties and ended up selling off most of them. LA.com is the one I wish we had never sold. It went for a lot of money by the standards of that time – but not by today’s standards. Gannett, who owns the Los Angeles Daily News and USA Today bought it and that big sale got me more interested in exploring the Internet space.”   

“I met a couple of guys who had started an Internet company they sold for over $110 million right around the bubble period, but they took almost all stock and only wound up with about $4 million in cash when the bubble burst. But they had cash and were starting a new company and invited me to work with them. It started out as an adware provider but I had an idea to take the adware model and use it for internet monitoring for security purposes. I met with security and intelligence agencies around the world pitching the products and almost made a deal for $20 million - but it kept dragging on and on through 2002 and most of 2003 and never got completed.” 

“I got to see a lot of new places and meet with high level people but it was disheartening because nothing ever came of it. So I divested my interest in it at about the same time TrafficZ was starting to make some money for Kevin and he was at a point where he could no longer do it all on his own. We talked about it for about six months (starting in early 2003). He knew I wasn’t happy with what I was doing,” Kubba said.

Vo added, “Ammar was at a crossroads in his life where he was interested in getting out of law. I told him I knew I could make more money if he joined me because he could fill in some skills I didn’t have. He is an extrovert and is not afraid to go up to people and start a conversation. I am an  

Kubba and Vo at the TrafficZ party they hosted in 
June 2007 at the T.R.A.F.F.I.C. New York conference

introvert so I like to keep to myself and stay under the radar. You never see me speaking on panels at conferences and making public appearances, but Ammar is not afraid to do that.” 

Kubba picked up the story, noting “He finally said “I need some help on the business side of this enterprise and I will give you equity in this business – all you have to do it get me a Google or Yahoo contract.” I said “that doesn’t sound too hard!” and agreed."

At the time, Vo was relying on a secondary Yahoo feed provided by Walnut Ventures. In November of 2003 he and Kubba got a meeting with Google's Eytan Elbaz whose 

office was in nearby Santa Monica. “Eytan only agreed to the meeting because Kevin had been hounding him for I don’t know how long," Kubba said. "Eytan figured I’ll just give these guys a quick tour and then say “see you later”. But we told him what we were up to and by the time we left Eytan said I will get you a term sheet in the next few weeks. We left his office and we were really happy – this was a big breakthrough!” 

“However, Google doesn’t move fast ever, so the term sheet took a few months instead of a few weeks. I continued to correspond with Eytan but by February 2004 I still hadn’t gotten the contract. But Kevin and I were working well together and decided to keep going. So I got my own office and started spending more and more time on TrafficZ because I really enjoyed the business,” Kubba said.

“We were having problems with our third party Yahoo provider (Walnut) and they tried to force 

 

Eytan Elbaz, Google.com

our hand, saying Kevin would need to sell out to them or they would drop our feed. At that point if we lost the feed we would be pretty much out of business. As fate would have it, we finally got the Google term sheet as this was happening so we knew we had a backup. We got another break when Yahoo called us saying they wanted to learn more about our technology. They invited us to a meeting in Pasadena and after we told them about out problems with Walnut they wound up offering us our own direct feed. So we were able to turn it around and the Walnut contract was terminated. In June 2004 we decided to go with Yahoo and finally had our direct deal.” 

“At that point I had done my job,” Kubba said. “I had earned my share of company equity and could have gone off and done whatever I wanted, but at that point I was really enjoying it and told Kevin I wanted to keep going.” 

Vo said he was very happy about Kubba’s decision to stay onboard full time. “We both got this good vibe about it – that this was going to be huge. The first week he came on software was

Vo (center) with two of TrafficZ's 
more than 30 staff members

crashing left and right and I had to go fix it. He said “What can I do  to help?” I said we have to do payments and showed him how to do it. While I was fixing the software there was Ammar getting his hands dirty – this skilled lawyer doing monotonous data entry stuff and that’s when I said to myself “he is in it for the long haul.”  They soon added one employee, then two and it started snowballing to where they now have over 30 at TrafficZ. 

Vo gave another reason why their partnership has been a marriage made in heaven. “We are both experts in our own respective arenas and we respect each other’s authority in the area we are strong in. I am on the tech/infrastructure side and Ammar’s strength is being able to connect with people and being able to make a deal happen.” 

Kubba agreed, adding “Kevin and I were really clicking. Everything that is my weakness is his strength and vice versa. First and foremost we are friends and the business is secondary.  There have been times along the way where I have taken a step back and said “Kevin I’m not happy with how the business is going but I don’t want it to interfere with our friendship. So their were times I was willing to walk away from the business to preserve our friendship because that was more important. Because we both feel the same way that has helped us resolve any business issues we have had because we come at it as friends and we care about each other so we should be able to figure out how to make it work.” 

“I also think a big part of why we were successful early on is we knew how to make due with less. Our strongest competitors had over 100 people and we had less than 10 but we had technology that we felt was better in many ways than theirs. We heard that competitors were wondering how we did what we did – thinking we had 100 people too. We stayed lean and that is our philosophy. We don’t want to hire more people than we can really use and do things just for the sake of saying we did it or to  be be “big”.  Everybody and everything we have in the company serves a purpose. I think we are very efficient with our employees and our technology and I think that is why we have been able to grow successfully.” 

Members of the TrafficZ staff gather around Vo and Kubba in the office foyer

Kubba said a key event in TrafficZ’s explosive growth was their decision to exhibit at the T.R.A.F.F.I.C. West conference in Las Vegas in May 2005. “We drove across the desert from Los Angeles in a rented van with no air conditioning and no radio,” Kubba recalled. It was a nightmarish drive but we went because we thought we had a deal in hand to sell the company that would give it big money backing. When we got there I made some pretty bold claims about what would be happening at TrafficZ (with the blessing of the prospective buyer who cannot be disclosed due to an NDA). However, one of our upstream providers had a right of first refusal on TrafficZ and at 10pm on the final day they could exercise their option, their corporate counsel called my cell phone and said they were exercising it.” 

“That stopped the other deal and started a due diligence period with the other suitor that drug on forever – but that was the best thing that ever happened to us. It was a lot of money but the company is worth far more now than it was then. When people saw what we were doing at 
T.R.A.F.F.I.C. our business doubled within just a few months. So, then we were actively trying to make the sale not happen and we succeeded. We went to the next show and every show we have gone to since then has produced a huge spike right after.” The T.R.A.F.F.I.C. exposure has worked out so well that TrafficZ became the lead sponsor of the event. 

The first time I personally met Kubba was at the T.R.A.F.F.I.C. Silicon Valley show in January 2006 in Santa Clara, California. We were on one of the buses that show organizers  brought in to transport attendees to Google’s headquarters in nearby Mountain View for an evening party. Though it was after dark, Kubba lit up that bus and the walkway through the Google campus with the sheer vitality of his personality. He is one of those people that you can’t help but enjoy being around.

While Vo has a different personality spending time with him recently made it obvious that he need have no fear of the spotlight either. While he is naturally quiet and reserved, Vo is an exceptionally intelligent, well-spoken man whose polite 

Kubba with T.R.A.F.F.I.C. co-founder Rick 
Schwartz
on TrafficZ's party cruise at the 
2006 T.R.A.F.F.I.C. East
conference 
in Hollywood, Florida

demeanor immediately puts visitors at ease. If he is inwardly uncomfortable around unfamiliar people it isn’t something that showed on the outside and as time goes on I'm sure this creative young entrepreneur will continue to blossom socially as well as professionally.

Aside from the personal strengths the two company leaders bring to the table, TrafficZ’s growth can be attributed primarily to the fact that they are constantly innovating in the PPC (pay per click) space. They were among the first to start providing attractive graphics-rich landing pages. 

Clelia El Adl gave us a sneak peak 
at what's coming next at TrafficZ

While I was visiting their Los Angeles offices for this story, Kubba and project manager Clelia El Adl gave me a preview of a new system scheduled to roll out in the first quarter of 2008 that will give clients the ability to totally customize their landing pages, changing every element on the page with an easy drag and drop publishing interface. A lot of systems allow some degree of customization now but nothing like what I saw is currently on the market. 

“As web users get more seasoned and recognize parked pages they are going to want more from them – they will want to get some utility out of those pages and that is where TrafficZ is trying to push the envelope," Vo said. "We want to give them pages that give them something useful – so they have stickiness and they won’t 

be so fast to close them. We think the evolution of the parking page is only going to get more complex and that people are going to want to create their own page templates. I can see a day coming in the next year or two when I can come across parked pages on our own system and not know that is what they are because the owners will have created totally unique pages.” 

Just as the future of the parked page will continue to evolve, so will Vo and Kubba’s business interests. They are already looking far beyond the PPC arena. “We want to have something that touches everybody in the world in the way that Google toches everyone," Kubba said. “The vehicle we have to do that is Idea.net that is sort of an incubator for joint ventures where we take ideas or great .com domain names, whether they are ours or come from partners, and put our resources, relationships and knowledge behind it to build a business. When they can sustain themselves, we can spin them off into independent companies. I would like to be involved in 100 plus of these projects. Then we could take it public and within those 100 will be some that will touch the world,” Kubba said. 

“We think Cost.com (a joint project with the owners of the domain – Michael and David Castello who were the subjects of our December 2006 Cover Story) could be one that could do that - that it could become the world’s most popular shopping site. BizDev.com will become the first social networking site for businesses and professionals. We have lots of these ideas and we don’t necessarily want to do just Internet stuff, we are interested in diversifying into other arenas.” 

On Cost.com, Vo added “We want it to be the portal you go to when you buy anything on the Internet. We’re bringing together all of the best features of the other portals out there including coupons and rebates and pretty soon we’ll be building the product search engine. So when there is a product you want to buy, we will calculate everything for you so you know the best place to buy."

“Kevin and I really enjoy the startup mentality and once you get to a certain point it is not as much fun,” Kubba said. “So we want to do a lot of these startups because that is where the excitement is. The only thing that is stopping us from going full speed on that is we haven’t 

won the game on the parking side yet. Our goal is that within the next year we will win that game. Our goal is to be indisputably the top parking company with the best technology, the best relationships, the best everything. Once we win that then we can move on. We have already started these other projects but there is still a lot to be accomplished with TrafficZ so that is where our passion is right now.”

*****


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