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DN Journal lists hundreds of reported
domain sales each week. To ensure that our weekly reports are as
accurate as possible given the flood of data we receive and the time
constraints we operate under in order to produce the column, we have
developed a verification system that we believe allows us to achieve
a high level of accuracy.
Most of the sales in our report come directly
to us from reputable and widely-known sales venues such as Sedo.com,
NameJet, Uniregistry Market and several others. We accept their sales reports as accurate since there
are three parties involved in every transaction at these venues, the
buyer, the seller and the venue that provides escrow services. It
would take collusion on the part of all three parties to put out a
false sale report without fear of detection and we do not believe
that any of these major venues would risk destruction of their
business reputation by being involved in fraudulent sales reporting.
We also receive reports of sales made between
only two parties, a buyer and a seller. In these cases, unless the
parties to the sale are already very well-known to us, we require
that documentation showing proof of the price paid be sent to us. A
screenshot or scan from the financial service that handled the
exchange of funds is required. If we still have concerns about the
legitimacy of the sale we have in the past, and will continue in the
future, to contact the financial institution in question for further
verification (most will provide such verification with the consent
of their customer).
We recognize that no system is foolproof and
there will always be unscrupulous people who may file false reports
and even forged documentation. We do our best to identify and delete
such bogus sales reports and believe that we have been very
effective in doing so over the years. If proof of a false report
comes to our attention we will delete that report from our site and
if we confirm that willful misrepresentation was made we will
publicly identify the parties responsible.
On a related topic, readers should always keep in mind that our
sales column is meant to be an educational tool, not a complete list
documenting ALL high value domain sales. Such a list is impossible
to produce because many sales are kept private at the insistence of
buyers, sellers or both. Our column represents a large sampling of
the sales activity that takes place each week and we hope this
sample will give our readers some insight into overall trends in the
domain aftermarket.
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