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The Lowdown is
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Setting .Org Price Record By Paying $1 Million for
Poker.org, Buyer Reveals For the 1st Time That They Also Bought the 2nd Most
Expensive .Org Domain
owners of PokerCompany.com
made waves last week when they purchased Poker.org
A-1 for $1 million, by far the
highest price ever reported for a .org domain.
PokerCompany.com CEO Markus Sonermo, who had told
me the Poker.org deal was about to be
a few days before the official
announcement was made, just told me about
another huge .org purchase that his company was
involved in. In fact, with the release of that information
in this post it becomes the second biggest .org sale
ever reported, eclipsing Engineering.org (which
sold several years ago for $198,000).
new runner-up is Blackjack.org, a name that
Sonermo's company paid $298,000 for in a previously
unannounced transaction completed on October 31, 2007.
PokerCompany.com went on to develop that domain into one
of the shining stars in their stable of gaming names. Google
even ranks the Blackjack.org site higher than Blackjack.com.
Clearly, Sonermo's company knows what they are
success with Blackjack.org also gave them a good
indication of just how valuable Poker.org would be
to their company, explaining why they had no qualms about
plunking down a cool $1 million to acquire Poker.org last
week. They already have a splash page on Poker.org
collecting email addresses so they can notify everyone who
is interested when the new site is launched.
wife and I have just returned from the extended weekend
mini-vacation I told you we were heading out on in my last
The biggest news that broke while I was away came from Elliot
Silver who reported that Sex.com is to
be auctioned off in a foreclosure sale March 18th.
It appears that the group that purchased the domain for an
estimated $12-14 million in 2006, Escom LLC,
wasn't able to keep up with payments due the company that
financed the sale. Whether or not the auction will take
place remains to be seen. I have heard rumblings that one
or more disgruntled partners in the troubled venture may
attempt to stop the sale with a legal challenge of some
have some other domain news to bring you up to date on and, in another post later
today, will couple that information with some photos and details
about the weekend trip to Mount Dora, Florida that T.R.A.F.F.I.C.
Co-Founder Howard Neu and his wife Barbara
joined Diana and I on.
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