are very excited to partner with Select
Sotheby's International Realty on this unique
project and to be working with John Burke,"
Grant (who is based in Lake Placid, New York)
told us. "If this first site performs the
way we think it will, it may represent the future
template for a major build out of our
powerful New York real estate network in select
The RealEstateDirectory.com was founded in 1996
by Grant who owns the largest network of
geo-targeted real estate domains in the world,
including LondonRealEstate.com, JapanRealEstate.com,
and GermanyRealEstate.com, as well as
hundreds of other countries and cities around
"Our current strategy is to partner with
companies like Sothebys here in Upstate New York
which offer excellent inventory and a large
network of experienced agents," Grant said.
"It's critical that we have internet savvy
agents who can handle these real estate leads
and convert them to actual sales."
New York State, RealEstateDirectory.com owns
domains representing the most important markets
throughout New York State, including
Grant (left) and John Burke in front
the Select Sotheby's International Realty
office in Saratoga Springs, New York.
and SyracuseRealEstate.com to name just a
few. The majority of these domains are still
utilizing a traditional parking based platform
generating PPC revenue, but Grant has his
sites set on forming more development deals like
the arrangement with Sotheby's to unlock the
full potential of these domains.
the traditional PPC revenue model slowly dies,
large domain portfolio owners are now finally
moving into the next development phase,"
Grant noted. "For real estate domains, the
highest and best use has clearly always been as fully
developed real estate portals. The
commissions which can be generated from the sale
of physical real estate dwarf any other
revenue model we know of."
"The way we've structured the
LakeGeorgeRealEstate.com deal with Sotheby's is
that RealEstateDirectory.com owns the actual web
site and Select Sotheby's International Realty
provides all the unique inventory and listings.
Its a very simple and straight forward
arrangement. If we can generate the leads,
Select Sotheby's International Realty agents can
convert these leads into sales," Grant
Burke (left) and Rob Grant have high
expectations for LakeGeorgeRealEstate.com.
the LakeGeorgeRealEstate.com site proves
successful, Grant said their next project will
be in the Catskills with the build out of CatskillsRealEstate.com.
"We already operate a very large and
successful site in the Adirondacks"
noted Grant, who is a veteran real estate
broker. "AdirondackRealEstate.com in
Upstate New York leverages our own
brokerage firm and experienced agents. Now, with
this new internet partnership involving Select
Sotheby's International Realty we hope to expand
into new markets throughout Upstate New
The RealEstateDirectory.com is part of www.WebMediaProperties.com which
owns over 8,000 highly targeted domains
in a variety of industry verticals. The company
also operates a content network of 1,600
lifestyle and travel based sites throughout the
U.S. Grant founded the company in 1996.
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