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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Events & Companies in the News: BlueGlass FL Conference 2010, TollFreeMarket.com and the AfternicDLS

Are your ready for another Florida conference?! Yes, DNCruise and T.R.A.F.F.I.C. Miami just ended, but another event, featuring some familiar names in the domain industry, is coming up next week in Hollywood, Florida. It is the BlueGlass FL 2010 Conference, an event focused on online marketing that will feature industry experts in Domaining, SEO, search marketing, social media and entrepreneurship. The show will run November 2-3 at the Seminole Hard Rock Hotel & Casino.

 

The conference will have a series of educational seminars including an in-depth discussion about the “Evolving World of Domains” that will be moderated by new T.R.A.F.F.I.C. Domain Hall of Fame member Monte Cahn of Moniker.com. The session will also feature several high profile panelists such as Chad Folkening and John Ferber of DomainHoldings, Andrew Beckman of Location3 Media and John Andrews of UpperLeftPlacemet.

If you would like to go, the conference, being staged by Tampa-based internet marketing company BlueGlass, is offering our readers a 15% discount off registration. Use the code Dnj15 at registration to get the discount.

While I was at T.R.A.F.F.I.C. Miami last week I chatted with veteran domain investor Loren Stocker of Chicago, a veteran of the toll free phone number business who runs TollFreeMarket.com. Loren was excited about the rollout of new 855 toll free numbers that is currently underway (they work the same way as 800, 888, 877 and 866 toll free numbers). Like domains, toll free phone number combinations that spell out keywords or brand names are always in high demand. 

Stocker. whom many of you have known for years, generously offered to help fellow T.R.A.F.F.I.C. attendees reserve their own vanity numbers at no charge. I had hoped to run an item about that during the show but ran out of time. Not to worry though, Loren said the offer stands through the remainder of this week (and he is extending it to others in the industry even if you did not make it to the show). He set up a special page at http://tollfreemarket.com/trafficshow/ that has the details. 

Loren Stocker
TollFreeMarket.com

While I was away covering conferences a lot of other interesting industry news and information was released. I'll be filling you in on those things over the next couple of days as I finish catching up following the trip. I'll close today's post with one particularly big development that should be beneficial for both domain name buyers and sellers. 

The AfternicDLS announced the addition of registrars Enom.com and Moniker.com as "instant transfer" partners (joining Network Solutions and Register.com) available to those who select the Premium Promotion level on the company's popular aftermarket sales 

platform. This is important because many potential buyers want to conclude sales instantly and on the spot. Since Enom and Moniker are two of the most popular registrars among large portfolio holders, this will make the instant transfer option available to many more sellers (a domain has to be registered with one of the AfternicDLS Premium partners and have a fixed price to be listed at Premium level).

The AfternicDLS, which will simplify its promotional options to just two going forward - DLS Network and DLS Premium (with the current Basic level to be phased out by the end of the year) - says prices on the Premium program average 33% more than on the Network program (which does not have instant transfer available). 

The company also announced a new commission structure - 15% for names on the DLS Network program (reduced to 10% if the domain is parked with Afternic and sold through the company) and 20% for the Premium level (15% if parked and sold there). The minimum commission will be $120 for both levels.  

(Posted Oct. 25, 2010) 


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