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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Left of the Dot Launches First GeoDomain to Use Their Innovative Domain Monetization Platform & Darren Cleveland's CityAdvertising.com Makes Inc. 500

We first told you about Left of the Dot Media back in June 2010, right after the company had stepped into the spotlight for the first time with a presentation made during the Test Track session at at the T.R.A.F.F.I.C. Vancouver conference. Left of the Dot allows multiple businesses to lease sub-domains off a premium domain name like, for example, Importers.com, a major success for them that we told you about in August

 

The company's latest launch involves their first geodomain project - Oahu.com. Oahu.com lists more than 35,000 businesses from across the popular Hawaiian island and caters to both locals and tourists who are seeking information and deals from Oahu-based businesses. Oahu is the most populated of the Hawaiian Islands with 953,000 residents (75% of the state’s population) and in 2010 Oahu welcomed 4.3 million tourists. 

Chris Jensen
CEO, Left of the Dot Media

Chris Jensen, CEO of Left of the Dot Media, said, “For the first time, businesses can use our brand and lease sub-domains direct from the website, examples of which include Hotels.Oahu.com, Golf.Oahu.com or Tours.Oahu.com."

Jensen noted, "When a business uses one of our marketing names, they get an instantly memorable website address that can define an entire category. Marketing names can boost click-through rates for online advertising, contribute to search engine rankings, be used as a landing or splash page for any marketing campaign, and even used to brand an entire web presence for a small business struggling to find the right domain name to use with their business.”

Jensen believes the Oahu.com foundation will helps those businesses connect with the more 

than 10 million web users who search for Oahu-related information every year. That will give them an opportunity to claim a larger share of the vast amount of money tourists spend on the island each year ($5.5 billion in 2010 alone). For more information, you can visit Oahu.com or call 1.808.638.4085.

Congratulations are also in order today to City Advertising CEO Darren Cleveland, whose Delray Beach, Florida based Internet advertising agency  has been named one of the fastest growing companies in America by Inc. Magazine. In their annual Inc. 500 rankings, City Advertising came in at #189 and they were ranked #7 among the fastest growing companies in the South Florida area. 

Inc. calculates the growth rate of tens of thousands of companies to determine who makes their elite list each year. After bringing in just over $129,000 the year the company was founded (2007), City Advertising's revenue soared 1,595% over the next three years coming in at $2.2 million in 2010. 

Cleveland, whose company operates several  directories based on generic domain names, including FuneralHomes.com, PaintingContractor.com and PropertyAppraisers.com, said, "Our team has 

Darren Cleveland
CEO, City Advertising

worked hard to get our company to this level in a short period of time...as more small businesses shift their advertising budgets online from traditional media and the yellow pages, our organization is very well positioned to take advantage of this shift and grow for years to come." 

(Posted Oct. 11, 2011) To refer others to the post above only you can use this URL:
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