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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

New Domain Monetization Options Continue to Grow with Latest Advance at DomainPower.com

Promising new ways to monetize domain names continues to be a major trend in 2012. Our current Cover Story examines how TrafficMedia is doing it by reducing much of the time and expense involved in domain development, a path Protrada.com is also on with their launch of DevName.com last week. In our Cover Story, I noted that DomainPower.com was also about to announce a major upgrade to their platform and they have just done so.

DomainPower's new initiative is a proprietary Monetization Decision Engine (MDE) that they say is capable of increasing revenues by up to 70%. The MDE routes domain traffic among 31 different monetization partners in an effort to maximize revenue opportunities for platform users.

DomainPower General Manager Paolo DiVincenzo said, "When we spoke with our users in late 2011, it became abundantly clear that the main thing they were concerned with was maximum revenue on their domains. We've integrated some of the biggest parking platforms and advertising networks in the space, which combined with the MDE, are producing some of the highest payouts in the industry.”

Paolo Divincenzo
GM, DomainPower.com

DiVincenzo said the MDE differs from traditional rotational testing in that it uses a predictive analytics, optimizing earnings for a domain the minute it is uploaded to the platform. “The MDE uses historical data from similar domain names to send its traffic where we predict – and have proven through testing – it will monetize the best” DiVincenzo said, adding “This is important for domains with little traffic, as it takes time – months, years to get a large enough traffic sample to optimize revenue.”

DomainPower is a service of DomainHoldings, a company co-founded in 2010 by two former DN Journal Cover Story 

subjects, Chad Folkening and John Ferber. In July 2011, Domain Holdings completed a $2.9 million round of Series A funding which was used in large part to facilitate the growth and development of the DomainPower. The company said the platform has averaged over 150% month over month growth since last September. 

(Posted March 14, 2012) 


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