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October 18, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

DOMAINfest Global Gets a New Name and Joins T.R.A.F.F.I.C. Las Vegas in Opening Registration for 2013 Shows That Will Run on a Revamped Playing Field

In recent years Oversee.net has been steadily broadening the focus of their DOMAINfest Global conference to include a wide variety of website development, marketing, monetization and SEO topics - a makeover that has  transformed it from a pure domain conference into a one stop Internet business summit. As I've said before, I think that is a smart move that positions the already popular show for even greater growth in the years ahead, especially with its home base being Los Angeles, a city that is a hotbed for Internet business and start up activity. 

The show fully embraced its expanded mission today by announcing the event has been renamed Webfest Global with the upcoming February 2013 event, the 7th in the series, the first to carry the new banner. In tandem with the name change, Oversee has opened show registration (with a $1095 early bird rate that is good through December 31) and posted the preliminary agenda

 

for the event hat will run February 5-7 at the Fairmount Miramar Hotel in Santa Monica, California - a lovely oceanfront venue that hosted the last three DOMAINfest Global conferences.

Domains will still have a prominent place at Webfest Global with the first day of the conference devoted to domain related topics, but the re-positioning of the show leaves the T.R.A.F.F.I.C. conference, the originator of large scale domain conferences back in 2004, as the last globally focused pure domain show still standing. That's a far cry from just there years ago when we covered six different domain conferences on both sides of the Atlantic in one six-month span. An inevitable shakeout followed with the survivors now commanding clearly staked out ground that should serve them well for many years to come.

T.R.A.F.F.I.C., who just closed their lone 2012 show last week on Florida's Fort Lauderdale Beach, will run twice in 2013. They will be returning to Las Vegas for the first time in three years for a show that will run May 29-June 1 at the Bellagio Hotel. Registration for that highly anticipated event opened Wednesday with a $995 early bird price in place on the first 50 tickets.  

T.R.A.F.F.I.C. will also hold their traditional South Florida show in October 2013 when it will return to the Ritz Carlton on Fort Lauderdale Beach. 

Domain investors and developers employ a wide variety of money making strategies. Some prefer more passive approaches like PPC, affiliate marketing and sales, while others are all about developing their domains into full blown businesses. With the way the conference scene has shaken out it is now much easier to identify a conference that best suits your individual needs

Those who try to cover all of the bases will still turn up at both Webfest Global and T.R.A.F.F.I.C., as well as at some of the many excellent regional conferences around the world. There is only so much money to go around though, so those with a specific strategy and/or a limited budget can zero in on the one that is most closely aligned with their own objectives. 

One thing has not changed though. That is the incomparable value you get from meeting others in the space face to face. I've been watching conference events unfold for close to a decade now and I firmly believe there

Scene from the speed networking session at 
T.R.A.F.F.I.C. 2012
last week in Florida.

is no one thing you can do to more quickly accelerate your business than get out there and make the kind of personal connections that can only be made by getting to know your peers by speaking with them eye to eye. There is no better place to do that than in the unique networking environment that today's top conferences provide. 

(Posted October 18, 2012) 


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