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July 16, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The European Union's .EU Becomes 9th TLD Offered By The SedoMLS Premium Network 

By now most of you are familiar with multiple listing services offered by well-known aftermarket domain sales platforms operated by well-known companies like Sedo, Afternic and Fabulous. Once you enter a name in the venue's system, in addition to appearing on the company's main site, the domain also becomes available for sale through their many network partners, including a Who's Who of leading registrars. These systems have dramatically increased the visibility of domains offered for sale.

However, you may not have known that in most of these systems only a handful of TLDs are accepted for the network. Sedo says its SedoMLS Premium Network offers the most - a total that rose to nine today when the company announced it is now supporting the European Union's .EU extension.  .EU joins .COM, .NET, .ORG, .INFO, .US, .CO, .BIZ and .NAME as extensions that can now be distributed through the SedoMLS.

In announcing the new partnership with EURid, the .EU Regsitry, Sedo noted that more than 3.5 million .EU domains are currently registered globally, and with a population of 500 million, the European Union represents one of the largest single markets in the world for premium names. Sedo also pointed out that the TLD has already had a number of significant aftermarket sales including Apotheke.eu ( €51,000), Blackjack.eu ($45,000), Telefonbuch.eu (€28,000), Internet.eu ($26,250) and Money.eu ($20,005).

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Sedo’s CEO, Tobias Flaitz, said. “The SedoMLS Premium network is unique in the industry, in that we have a truly global perspective. For our customers, adding a new extension to this distribution channel makes the network even more global, and offers the chance for them to sell their domain names to end users around the world.”

Speaking of Sedo, in case you missed it, earlier this week we published a new profile article about the company, detailing how Sedo has evolved since we first profiled them nearly a decade ago in a 2004 Cover Story. 

(Posted July 16, 2013)


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