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November 19, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Oversee.net Offers a Cure for Mundane Weekends With Their Latest Developed Website - WanderWe.com 

When most domainers hear the name Oversee.net they think about the company's various domain-related services like monetization pioneer DomainSponsor.com and Oversee's Webfest Global conference (known as DOMAINFest before a name change for the 2013 show last February).

 

Many also know that Oversee owns a massive domain portfolio containing hundreds of thousands of names. However, you may not know how focused Oversee had become on developing some of their assets into new web-based businesses (LowFares.com being one of the prime examples).

While LowFares.com was built on the kind of category-defining generic name domainers love, Oversee is also creating new brands with more fanciful names. The latest example is a slick new weekend getaway site they just launched at WanderWe.com

In WanderWe, Oversee said they have created the only online travel site completely focused on the 2–4 day getaway market. I make a lot of those kinds of trips myself, so I can certainly see the appeal in a site specializing in that area.  I also like that in addition to making it possible for weekend travelers to book all aspects of their weekend getaway including hotel, activities and tours in one place, WanderWe offers suggestions for great getaways in popular locales. 

Those currently include Oversee's home base - California - as well as the Northeastern U.S. and the Washington, DC area. You can bet the geographic options will continue to grow as the concept catches on.

WanderWe currently has platforms optimized for both desktop computers and tablets. They have also launched a marketing campaign that takes an entertaining approach that feels just right for the  weekend getaway crowd. You can see what I mean in video below called "The Cure for Mundane Weekends":

A scene from WanderWe.com's 
"Cure for Mundane Weekends" video
.

 

(Posted November 19, 2013) To refer others to the post above only you can use this URL: http://www.dnjournal.com/archive/lowdown/2013/dailyposts/20131119.htm


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