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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Making News: Frank Schilling's Uniregistry, .CO.COM, RightOfTheDot, The DNA, SedoMLS & Name.com

Mondays are almost always a busy news day but today has been busier than usual. Of course, the incoming tsunami of new gTLDs is accounting for a large portion of the expanding headline count. To bring you up to date, here's a quick trip around the horn (including links to source material for more details).

After making his name (and fortune) as a domain investor, Frank Schilling has spent the past couple of years building new companies that have become leading providers of services to his fellow domain investors. After making a huge impact in parking and domain name sales, he added new gTLD registry operations to his portfolio with Uniregistry.com.

General registration for Uniregistry's first  two 

offerings, domains in the .sexy and .tattoo extensions opens at 11am (U.S. Eastern time) tomorrow (Tuesday, Feb. 25, 2014). If you are interested in either of those TLDs, you will need to go to one of the Uniregistry accredited registrars that will be offering them (a full list is here). Uniregistry has  several more new gTLDs scheduled to launch as 2014 unfolds.

A couple of other well-known industry veterans, Paul Goldstone and Ken Hansen, opened sunrise registrations (for trademark owners) in their new .co.com offering today. Land rush begins April 8, 2014 followed by general 

availability July 8, 2014. More than 100 registrars have signed up to offer .co.com domain names. 

Yet another dynamic industry duo, Monte Cahn and Michael Berkens, continue to play a key role in the bringing new domain offerings to the market. The company they founded, RightOfTheDot.com, went down a different road than registry operations though. They've used their vast industry experience to provide consulting and other key services to new registry operators. 

Today RightOfTheDot announced that they and their partner Escrow.com have facilitated the contention set auction to determine who gets to operate the new .One extension. The winning bidder was One.com. The .One TLD auction marks the first time the “Single Sealed Bid Second Price” auction method was used to resolve contention between competing applicants wanting to run a new TLD.  The new method, developed by RightOfTheDot™, is unlike traditional  auctions in that it provides what the company says is "complete customization and flexibility in when the auction will be held, how the funds will be disbursed, payment timing, application withdrawal, auction type, and more." RightOfTheDot also said, "The results from a Single Sealed Second Price Auction generally yield fairer and lower winning bid prices, less bid rigging, less confusion, and less time to determine a winning applicant."

New gTLDs have become an industry within an industry, a development that led to many major players joining together to form a new trade group known as The Domain Name Association. The DNA announced today that eight more companies have joined the association, bringing the number of members up to 30. The latest to come on board are Afilias (Ireland), au Domain Administration Ltd. (Australia), CO Internet S.A.S. (Colombia), Neustar (U.S.), Nominet (UK), Radix (United Arab Emirates), SIDN (The Netherlands) and Web.com Group (U.S.).

The SedoMLS is another entity that continues to grow. Sedo and Web.com Group, Inc. announced a partnership today that will give customers access to more than 18 million aftermarket domain names, including new gTLDs as well as the original extensions. The announcement said, "By joining Sedo’s multi-listing Service, customers of Network Solutions, Register.com and any of their resellers will be able to quickly and easily find the right domain for their business, even if that name is already registered."

Last but not least, how is this for a creative approach to marketing -  popular domain  registrar Name.com has become a sponsor of the New Zealand bobsled team!

It's true. Name.com, along with the new TLDs .XYZ, .NINJA, .CLUB, .BUZZ, .HIV and .KIWI, the registrar will serve as an official sponsor of the team for the 2014 racing season.  You can check out the decked-out bobsled, videos and more information on the marketing campaign at the Name.com blog.

Here are a couple of the videos worth checking out. In the first one you will see how the sponsorship came about and what happens when  Name.com's Jared Ewy challenges .XYZ CEO Daniel Negari to a bobsled race at the team's Whistler, British Columbia practice course: 

   

In the second video, you will see who ended up winning the bet:

(Posted February 24, 2014)


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