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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Sales
Soar at DomainHoldings, Chinese Domaining
Masterclass is in Session & Sedo Set for
Giant Show
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While
I was away
covering the DomainX
conference in India last week
Domain
Holdings released their 2Q-2015
report. As one of the
major domain sales platforms (a
position amplified when Flippa.com
bought DH in late May
to bring two key platforms under one
umbrella while keeping their
individual brands), I wanted to get
the DH results onto the record
here.
For
Q2-2015 Domain Holdings report
over $6.1 million in sales, a
very healthy 29% jump from
the previous quarter. That is an
average of better than $472,000 a
week and Dh said their average sales
price is $59,079 (19%
higher than in 1Q-2015) which
reflects their emphasis on brokering
top tier domains.
The
DH report said, "the
USA and China remain the
largest two markets for Domain
Holdings, accounting for 90%
of all sales. In Q2 we
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continued
to see a strong demand for number
and acronym domains from the
Chinese buyers. Short brandable
domains also continue to be on the
rise for the Chinese
buyers."
Even
though the general economy has been
slumping in China recently, DH said
they expect demand from domain
investors there to remain strong
in the current 3rd quarter. You can
read the complete Domain Holdings
2Q-2015 Report here.
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Speaking
of China, TLD Registry
has published the second
article in their
highly informative Chinese
Domaining Masterclass
series of blog posts. Even
if you do not follow the
Chinese market closely, most
of of you know that numerals
can play a major role in
determining the popularity
of domains sold to Chinese
investors. Every numeral has
a unique meaning there
(beyond its simple numeric
value). So, in this this
latest installment of the
series the number 3 is
carefully dissected. The
article notes "3 in
Chinese is considered “the
limit,” “coming to the
end of tolerance,” and
“trying repeatedly” in
old Chinese culture. The
first
article
in the series covered the number
7.
The
aftermarket has seen a huge
influx of Chinese buyers
this year, so the more you
know about what they value
the better your chances are
to sell to them. |
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One
other note today - Sedo
is gearing up for
another edition of
the giant (think
32,000 particpants!)
dmexco
conference coming up
September 16-17,
2015 in Sedo's
home town - Cologne,
Germany. Dmexco,
the largest digital
marketing conference
in Europe. attracts
marketers and
digital
communication
professionals from a
range of
multi-national
companies and
agencies.
A
Sedo release about
dmexco noted, "This
collaboration is a
way for our
registry partners
to gain access to
end users and
multiplier agencies.
Dmexco is the
perfect opportunity
to converge on a
unique target
audience and share
expertise
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on
domains as
well as what’s to
come with new
gTLDs and the
future of the
internet. Also with
many of our partners
being headquartered
in North America,
this event offers
exposure to a vast
European industry
base of digital
marketers."
For
the second year in a
row, Sedo will be
the exclusive
domain marketplace
participant at
dmexco. This
year’s exhibition
space concept is a Times
Square theme
using the tagline
“On top of the
domain world with
Sedo.com”.
Sedo is offering
Registry and
Registrar Partners
premium brand
placement within
large scale
multimedia
representations of
the iconic
billboards and other
visitor-engaging
options. They will
also be featuring a
play on the New
York Stock Exchange
ticker with
domain names
constantly running
on a screen
throughout the
event.
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Sedo
said, "Our
featured
partners
include but
are not
limited to Radix,
.CLUB,
Donuts,
Uniregistry,
Minds+Machines
and many
more - and
the space
wouldn’t
be complete
without our
signature frozen
yogurt bar
with
“gTLD-infused”
toppings. We
welcome
visitors to
join us for
a
complimentary
tasty treat
at our booth
located in Hall
6- Booth
D011.
"
If
you are
interested
in attending
dmexco you
will want to
register
for your
ticket today.
Tickets are free
of charge
but only
until August
17th.
Those who
want to
learn more
about how to
get involved
with this
program
should
contact Christian
Voss,
Sedo’s
Director of
Marketing.
Any other
questions
can be
directed to Carolyn
Rodon,
Sedo PR and
Marketing
Associate.
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(Posted
August 14, 2015)
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For
all current Lowdown posts - Go
Here
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