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"I had
been fascinated by the whole idea of search engine
optimization (SEO) since the early days of the
web," Cohen added. "SEO is actually natural
e-branding or in other words internet marketing via the
search engines. Thanks to proper domain mass
development I could easily launch 100 websites for
example in any given niche which I wanted to
dominate and control and a few month’s down the road I
would have all this free traffic coming in to my
websites and my only job from there on would be to
monetize it which is the easy part of the whole
operation."
"Not all websites would take
off but of course with having 100 of them, a lot
of them did blossom sooner rather than later as it was
done lottery style. The more websites you would launch,
the better your chances would be at getting more traffic
and a lot more winners vs. having just one or two
websites as most people and companies do. Having a lot
more optimized websites setup and with the proper SEO
gave me the competitive edge and put me way ahead of
everybody else each and every time."
"So naturally in 2008 when I
saw the demand for domain mass development within
the domain community of course I saw an opportunity to
provide my mass development services to others who are
interested in taking the next step forward beyond
parking," Cohen said. Our complete interview with
the founder of WannaDevelop.com continues below.
DN Journal:
Let's start by getting some specific details about your
program – how you attack the problem of developing a
large number of sites at an affordable cost.
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Mike
Cohen: We have a unique approach to
mass developing large portfolios of domain
names. We exclusively build on-topic domain
networks. We break them down into groups.
It can be finance, travel, hobbies, etc. All
domains must be related one to another, in other
words compliment one another. We spend about 50%
of the time on putting together relevant content
to match up with the whole theme of the network
and the remaining 50% is spent on the
search engine optimization end.
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Our “quick start-up” domain
development service is priced at $999 per group of 10
domain names and includes:
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Dedicated
project manager to oversee all aspects of web design
and development with guaranteed turnaround time of 7
days or less.
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All
design, research and copywriting is done by
professionals with years of experience; in house by
USA based talent.
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Each
website’s content features up to 10 pages of
on-topic text, images, videos, and more.
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All content on websites contains specific custom
written information and relevant images which are
licensed exclusively to the client and never re-used
elsewhere.
Orders of 20-49 domains get a 10%
discount. Orders of 50-99 domains get a 20%
discount. Orders of 100-199 domains get a 25%
discount. Larger projects consisting of hundreds or
thousands of domains qualify for a deeper discount and
better deal overall.
There is no content management
system available but all of the websites we setup are
static CSS based pages which can be edited and
further customized easily within minutes with a standard
web based html editor and/or web design software such as
Dreamweaver.
The reason we do not setup our
websites with a content management system or on a blog
platform is because we do not recommend clients edit
anything or make changes to the websites right away once
we launch the websites for them. It is more of a
“hardcored” way to make sure that our setup is
effective long term. A few month’s need to go by
before the websites need to be “updated” or modified
and taken to the next level. Our start-up
websites are setup in a very specific way and all
clients must clearly understand that right from the
start. The setup just reinforces this principles.
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DN
Journal: The #1 question on domain
owner’s minds will be, will this service make more
money for me than parking the same domains?
Since this is a new category, with many of the
service providers having been open less than a
year, there is not yet a long track record for
comparing results, but based on what you
currently know, how do you answer this question
from your customers?
Mike
Cohen: We only develop domain names
that make sense developing. Before taking
on any development project and charging anybody
anything, we provide a free and no hassle consultation
to all clients who express their interest in
our domain mass development services. We analyze
a client's domain portfolio, do market research,
etc. and make a recommendation from there on how
to proceed and what the options are. We lay out
all options on the table and provide a master
plan as far as development goes both short term
and long term.
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Domains such as AdviceLawyer-Online.net
or InsuranceDirectory.biz arent the best
candidates for development period, or domains such as Wizza.com
(the three domains are only examples) We only take on
domain development of targeted and industry specific
domain names that usually consist of 1-2-3 keywords
in the com/net/org gTLD extensions or ccTLD
specific extensions such as .co.uk, .asia,
etc. Domain names that are made up/brandable or in
other words just sound good/cool are not a good fit
for our service and do not qualify.
The development of domain names
allows for more control of pretty much everything vs.
traditional domain name parking. There is a lot of money
to be made if a domain name is developed properly
with relevant and compelling on-topic content which can
interest the visitors and search engines. You always
want to create a win-win situation for all. You have to
cover all the bases with proper web development.
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The biggest thing we focus on is
to try to increase the traffic organically over
time with extensive SEO on each and every
page as well as content and ad
optimization.
We try to create a clean and user friendly
experience from start to finish by analyzing all
of the variables that come into play when
dealing with whatever markets from each and
every angle. Users appreciate this as do the
search engines. If you build something of
quality, you really don’t have to try too hard
to push forward with aggressive advertising
techniques or any other tricks and gimmicks.
Visitors can self-serve themselves using the |
| search function we
setup on websites or click on one of the
provided ads. Sometimes you can only do so much.
We keep things simple and stick to the
basics. It gets the job done. |
DN Journal:
Many developers say there are additional benefits,
beyond immediate monetization, to moving beyond the
parking page. For example, more “curb appeal” for
potential buyers, less likelihood of inadvertent
trademark infringement (from ads served by the PPC
company), etc. What do you see as the added benefits of
following at least a minimal development strategy?
Mike Cohen:
Domain development is all about taking control of your
business. The domains are different branches of your
business. The visitors to your domains are all your
clients. Even the most minimal development deployed may
turn out to be a big success because you will be able to
tap into some organic search engine traffic inventory
which is the single biggest factor that drives domain
development on the web today.
Once you build a website with
relevant and useful information, the search engines
begin to like you. With a parking setup, the search
engines certainly don’t like you and don’t
want to even know you. They don’t want to be your
friend or play nice. Once you ditch the parking setup
and have a developed website, the search engines may
just become your best friend. If you setup a
website with the proper SEO and content, slowly but
surely the search engines will grow on you. Of course not
over night but they definitely will. It is just a
matter of time.
With every successful business
online, there has to be organic growth. SEO cannot be
ignored by anyone and it has to be taken seriously
if you want to expand your reach via the most popular
internet properties which are search engines. With the
investment and deployment of multiple mass developed
domain names that are optimized properly for the search
engines, there can be a whole lot of opportunities
instantly created and with it you will be able to tap
into a traffic supply that with a parking domain setup
you simply cannot touch.
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DN
Journal: Parking is a well
established industry with many major players.
Your service category is the new kid on the
block. How do you see the equilibrium between
these two sectors (parking and mini-site
development) changing over the next couple of
years – do they both hold their own, does the
balance of power shift, etc?
Mike
Cohen: Domain parking has been around
for many years now as we all know, unfortunately
it has seen it’s better days if you look at
the current situation and from what has
transpired. I just don’t think that it is a
consistent enough monetization solution in 2009
or a reliable one for the future that you can
count on. It’s definitely downhill from here
on compared to where we were in the better
years, around 2005, 2006 and 2007.
DN
Journal: The mass development sector
is growing at a remarkable clip, despite the
fact it has just come out of the gate. With so
many options for domain owners to choose from
now, why should they give WannaDevelop.com a
try? |
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Mike Cohen:
Our team is made up of internet marketing professionals
and domain industry insiders. Each and every one of our
staff members has extensive knowledge when it comes to
understanding type in traffic, advanced optimization and
everything there is to know about web development.
We offer the most comprehensive and
advanced domain mass development and search engine
optimization solutions available today. We are metrics
driven marketing specialists obsessive about domains
and everything that has to do with them. We understand
the web development business inside out. We have been
involved with mass development of domain names heavily
for more than five years now and have launched
10,000’s of successful websites.
We are in constant assessment mode
and take action right away if performance is not up to
par. All of our internal processes are custom developed
and deployed in-house. Our strategies and techniques are
tested time after time over and over again for maximum
effectiveness and then specially selected and
systematically implemented precisely to create maximum
revenue opportunities en masse for each client
accordingly.
We understand that the domain industry is driven
by innovation and we are always looking to bring
intelligent new ideas to the evolving market.
Our staff is easily accessible
and happy to assist clients in any way we can. We have a
team of people that you can trust and technology you can
depend on. We believe in honesty and one of our company
policies is that we will only take your business if we
know for sure that we can deliver an unparalleled
level of service. We will not waste your time. Never!
Editor's
Note: Below are
links to some sites built by WannaDevelop.com:
http://www.fishingseason.com/
http://www.mortgageaprcalculator.com/
http://www.airportparkingliverpool.co.uk/
http://www.manheimrealestate.com/
http://www.fairmontcity.com/
http://www.centralnyack.com/
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Click
any of the links in this table to
learn about the mass website development
services provided by other companies
featured in this DN Journal Cover
Story. |
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