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                                      | The
                                        Lowdown April
                                        2011 Archive
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                                        to our RSS
                                        Feed |  |  
                              | Here's
                                the The Lowdown from
                                DN Journal, updated daily to fill you in on the
                                latest buzz going around the domain name
                                industry.
 The Lowdown is
                                compiled by DN Journal Editor & Publisher Ron
                                Jackson. | 
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                      | 
                  
                    
                      | Five
                        Years in the Making - Domain Pioneer Marc Ostrofsky
                        Tells Us About His Book Get Rich Click! That Hits
                        Stores on Monday 
                         
                          
                          
                          
                            
                              | Marc
                                Ostrofsky
                                was
                                one of the first people I heard about when I
                                entered the domain business in the spring of
                                2002. He was already a legendary figure in the
                                industry, known worldwide (as well as in the Guiness
                                Book of World Records) for his 1999 sale
                                of Business.com in a deal valued at $7.5
                                million (Marc had purchased the domain for $150,000
                                just two years earlier!)  
                               |  
                              | Naturally
                                I was delighted when I had an opportunity to
                                meet Marc in person and over the years I've
                                spoken with him many times and always come away
                                from those encounters feeling like I have
                                learned something new.  Not
                                long after we first met, Marc told me he was working
                                on a book about how to make money on the
                                Internet that would be called Get Rich
                                Click!  That was several years ago
                                and every time I saw him after that he was still
                                working on and excited about the book
                                project.  All
                                of his hard work finally comes to fruition on Monday
                                (May 2, 2011) when Get Rich Click!
                                will be officially released (you can
                                order it from a number of locations now
                                and have the book in yours hands next week -
                                I'll tell you more about that at the end of this
                                article). Having read several chapters already,
                                I can tell you it was worth the wait.
                               |  
 Marc
                                OstrofskyAuthor, Get Rich Click!
 |  
                              | For
                                more on the book and the path Marc followed to
                                create it, I hooked up with him for the
                                interview below: DN
                                Journal: Marc, I don't recall exactly
                                when you first mentioned the book project to me,
                                but I know it was several years ago and that you
                                have been pouring your heart and soul into it
                                ever since. How long have you spent creating Get
                                Rich Click!?  Marc
                                Ostrofsky: Ron, I've been working on Get
                                Rich Click! for 5 years. Yes, 5 years!
                                The idea started out as a simple book but evolved
                                into a real project where it's more than a
                                book. There are 100's of ways entrepreneurs
                                are making money online and the more I
                                researched, the more I found. Leaving out great
                                ideas isn't in my DNA....so I kept adding to
                                the book. DN
                                Journal: Five years is a big chunk
                                out of anyone's life and you didn't need the
                                money, so why did you decide to write it in the
                                first place? Marc
                                Ostrofsky: I wrote Get Rich Click!
                                because I am always asked "how can I
                                make money online?  You keep doing it, can
                                you tell me how I can too?"  So, I
                                decided to do exactly that.  My own sites
                                all have a different business model. 
                                  
                                  
                                    
                                      | 
 | 1. SummerCamps.com
                                        - One person working from their home
                                        selling ads on the site. The site is the
                                        #1 site for the keyword Summer Camps and
                                        lets parents match their preferences to
                                        help find the right camp for their
                                        child.  If they want archery sites
                                        in Chicago, put that into the site and a
                                        list of sites that match your requests
                                        will pop up.
 2. Blinds.com - #1 on the search
                                        engines - and the largest site selling
                                        window blinds and window coverings. But
                                        we have ZERO inventory. ZERO
                                        warehouse. No products at all.
                                        Everything is outsourced and drop
                                        shipped...the business model is just
                                        amazing.
 
 3. CuffLinks.com.  #1 on the
                                        search engines also. We sell cuff
                                        links.  The internet is made for niches...that
                                        is, "Riches are in the Niches"
                                        and CuffLinks.com is the poster child
                                        for that statement.
 |  
                                      | 4.
                                        eTickets.com - I simply point the
                                        traffic to a site that sells tickets.
                                        They populate the site with great data
                                        about concert, broadway and sports event
                                        tickets, they sell the seats and give me
                                        10% commission for everything
                                        sold.
 5. Domain Names.  Buy, sell,
                                        lease, etc.
 
 6. Affiliate marketing.
 |  The
                                bottom line was that it became apparent that
                                just a little research to look for the "highest
                                and best use" of a domain name was a
                                successful and easy way to make money. Add to
                                this, 100's of other ways to profit and you have
                                a winning combination.
 DN Journal: You've
                                been in this business for a long time and I know that
                                you have been involved in a lot of business
                                endeavors in addition to the ones you just
                                mentioned. Tell us about some of those and how
                                those experiences helped you hone the strategy
                                you wrote about for making money online.
 
                                  
                                  
                                    
                                      | 
 Marc
                                        Ostrofsky at the 2006 Domain Roundtable
 conference in Bellevue, Washington
 | Marc
                                        Ostrofsky: I have been here a
                                        lot longer than most of my
                                        contemporaries. I'm going to be 50
                                        years old this year! I was in the
                                        private pay phone industry back at the
                                        time of deregulation. There were a lot
                                        of new markets evolving at that time
                                        (similar to the many opportunities now
                                        with the internet). I was involved in
                                        creating magazines and trade shows in
                                        pay phones, long distance service, 900
                                        numbers, 976 numbers, voice mail, voice
                                        processing, telecom opportunities,
                                        prepaid phone cards, prepaid cellular
                                        and a host of other new opportunities
                                        tied to deregulation. Take that
                                        information and knowledge gained and apply
                                        it to the internet - and we have a
                                        lot of winning bits of data that, when
                                        put together, prove there are a lot of
                                        ways to profit in this market. I
                                        have done 100's of interviews of
                                        successful entrepreneurs and asked how
                                        did you make so much money online. A
                                        firm called "Clickbank" was a
                                        common response. This firm is like a
                                        digital  |  
                                      | Amazon
                                        where all of the products are digitally
                                        based (audios, videos, written
                                        words, etc.) and each product for sale
                                        offered a high commission (up to say
                                        70%). So if you create and maintain a
                                        mailing list of 50,000 people and you
                                        try to sell that list a $30 item with a
                                        70% commission and only get a 2%
                                        response, you are looking at 50,000 x 2%
                                        or 1000 people with a $21 per sale or a
                                        profit of $21,000 to you. |  DN
                                Journal: From the beginning you told
                                me the book you were writing would be about much
                                more than domains and the final product shows
                                that. But that being the case, why should the
                                domain community have a special interest in a
                                book that has a much broader focus? Marc
                                Ostrofsky: I'm a domainer at heart.
                                But there are SO MANY ways to make more
                                money online that I felt compelled to write this
                                book from the point of view of a domainer. What
                                really got my blood going was this fact. Take MutualFunds.com.
                                I see major firms spending big bucks with Google
                                to buy the keyword that I own the domain name
                                of.  They spend a lot of money and I get
                                half. Why don't these firms buy the name
                                MutualFunds.com, get 100% of the viewers
                                from the site, stop spending more money on the
                                site, keep 100% of their competitors off of the
                                site and write off the purchase of the website!?  
                                Seems logical but corporate America just
                                doesn't get it. DN
                                Journal: This business is constantly
                                changing. What do you think are the  best ways to
                                make money today? 
                                  
                                  
                                    
                                      | 
 Marc
                                        Ostrofsky at the 2008 T.R.A.F.F.I.C. West
 conference  in Las Vegas.
 | Marc
                                        Ostrofsky: The truth is, it
                                        depends upon how much time and money you
                                        have. But selling affiliate products
                                        with a high commission tied to your
                                        keywords seems like a brilliant way for
                                        people  to make more money with
                                        domain names.    DN
                                        Journal: Not having a lot of
                                        money available to invest is a problem
                                        for a lot of people. You have a chapter
                                        called "How to Make money With
                                        No Money." Tell us about that. Marc
                                        Ostrofsky: This is my
                                        favorite way to make money (for the
                                        masses) - Find a product you THINK you
                                        can sell. In fact, find many such
                                        products that you find cheap enough that
                                        you think you might be able to sell them
                                        online - say on eBAY. List the
                                        products for sale - with a minimum price
                                        that includes a small profit for you.
                                        Sell the products and maybe make a few
                                        more bucks on the shipping charge.Collect the money. THEN - go buy
                                        the product and fulfill it.
 |  Bottom
                                line...you don't need to buy it, finance it,
                                warehouse it, then wait to sell it. The internet
                                allows you (and say Blinds.com) to sell it THEN
                                buy it.  Sell it first, THEN buy it. 
                                It is simple and it works! DN
                                Journal: Thank you Marc and best of
                                luck with the book. Some
                                of the other topics covered in Get Rich
                                Click! include:  *
                                Comparing Domain Names to Real Estate *
                                Turning domain names into websites *
                                How to make money with Social Media including Facebook,
                                Twitter and YouTube. *
                                Making money with Affiliate Marketing, Lead
                                Generation and more *
                                Hundreds of other money making ideas and case
                                studies that are working for others  Places
                                you can order Get Rich Click! now 
                                include Amazon.com,
                                Barnes
                                & Noble and at GetRichClick.com
                                (GetRichClick.com will also let you download
                                two free chapters to sample before you buy. The
                                site is also giving buyers $500 worth of free
                                advertising coupons on sites including Google,
                                Amazon and MySpace). |  
                              |  |  
                              | (Posted April
                              29, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110429.htm
  
 |  |  
                  
                    
                      | Toby
                        Clements Takes Over Rick Latona Domain Newsletter -
                        First Edition Went Out Today 
                         
                          
                          
                          
                            
                              | Earlier
                                this month
                                Rick
                                Latona announced that he and long
                                time partner Toby Clements 
                               |  
                              | were
                                dividing up their assets and going their separate
                                ways. As part of the deal, Clements, a 
                                veteran domain broker, got 100% ownership of
                                Latona's popular domain sales newsletter
                                (and its 15,000 member subscriber list).
                                Clements sent out his first newsletter to
                                subscribers today. The list included 32 domains,
                                many of them one-word .coms. You can sign
                                up for the newsletter at TobyClements.com
                                (Clements said a full site in also coming to
                                that location soon).  To
                                find out more about what Toby has planned now
                                that he owns the operation (as well as why he
                                and Latona
                                parted ways after so many years) I hooked up
                                with Clements for the interview below: DN
                                Journal: First, let's address
                                the obvious question. You and Rick have been
                                like peas in a pod, have been long time friends
                                and remain so. Why did you part company at this
                                point in time? 
                               | 
 Toby
                                Clements  |  
                              | Toby
                                Clements: There really isn't one specific thing that led me to
                                the decision. I had been thinking about it for a while and one day I simply woke up and called a meeting
                                with him. We negotiated for a few hours and parted on good terms. As you mention, Rick and I have
                                known each other for a long time and our friendship is rock solid.
 DN
                                Journal:  Most in the industry are familiar with the domain sales newsletter than you have taken over.
                                Will you be making any changes in the format people have seen in the past?
 
 Toby
                                Clements: Overall the newsletter will remain the same. The fact is that it was an incredible way for us
                                to reach anyone in the industry to sell names or make announcements. The subscriber base is massive
                                with over 15,000 users ranging from small, medium and large buyers within the industry as well as
                                end users and many Fortune 100 companies.
 
 The newsletter will have a "New Domains" section as well as the
                                "Reduced Until Sold" section. I
                                am also debating on adding a "Traffic and
                                Revenue" section as well, being these types of names are
 always a hit.
 DN
                                Journal:  How can people  submit names for inclusion in the newsletter and what are some of
                                the prerequisites you look for in names for the letter? 
                                  
                                  
                                    
                                      | 
 Toby
                                        Clements and his wife Stephanieat T.R.A.F.F.I.C. Amsterdam (June 2009)
 | Toby
                                        Clements:  My site is still under development, therefore people can simply email me their
                                        names (with prices) and I will review them. Please send any domains to
                                        [email protected] along
                                         with prices and I will get back to you. 
 As for the types of domains,  only premium names need
                                        apply. I want to be known for high
                                        quality domains, therefore I am going to be picky. Anyone who has dealt with me knows that I shoot from the
                                        hip and am about as direct of a person as you will ever meet. I will look at anything and simply give
                                        my opinion. Obviously, .com is king. Other TLD's I prefer are .net, .org, .co.uk, .de. In all of my years of
                                        selling names, these sell the best.
 |  DN
                                Journal: Rick often included domains of his own in the newsletter. Do you also have a personal
                                portfolio that you will be selecting names from for the letter?
 Toby
                                Clements: We used the platform to sell our names quite often in the past and I know that some
                                people frowned on that, but I never understood why. It's a subscriber base that we worked on building
                                for years and years in order to sell more domains, therefore we used it ourselves. I will say that my
                                portfolio isn't something that I am looking to populate the newsletter with overall, therefore it won't
                                happen that often. I would rather work on helping other people maximize the selling price of
                                their names on a regular basis.
 
 DN
                                Journal: We are reporting a lot of sales in our weekly reports but we didn't see any 7-figure
                                blockbusters in the first quarter of this year. Buyers seem to be focusing on
                                 value and  manageable prices. What is
                                your impression of the current state of the domain aftermarket?
 
                                  
                                  
                                    
                                      | Toby
                                        Clements: Times are tight and a lot of people are holding on to their wallets with a firm grip. I can
                                        remember buying and selling like crazy in 2007 and 2008. We threw money around like there was no tomorrow,
                                        but clearly that's not the case in today’s market. I think people are being more savvy with the less
                                        expensive names overall. Names from $1,000 up to $50,000 are the sweet spot with our subscriber
                                        base. To get a deal in the seven figures you really have to have all the planets line up, but on the
                                        smaller sales they tend to work with no problem. It's my intention to list the six and seven figure
                                        names, but overall I will focus on what works, which is value oriented names. | 
 |  DN
                                Journal: Do you have any plans to branch out into other services beyond the newsletter?  Toby
                                Clements: Not at this time, but I have been fielding some ideas and offers being that people know I am
                                on my own now. For me, the newsletter is fun and it works. The sellers make money and the buyers
                                get great deals. I will still offer  financing on domains as well, but there are no immediate plans to do
                                anything else. If you or anyone has an idea I would be happy to talk about it. I have every intention of
                                listening to my audience, the domain community.
 DN
                                Journal: Is there anything you would like to add before we go?
 Toby
                                Clements: Just that I am  excited about my new venture and hope that
                                everyone is happy with the results. Being I ran the newsletter in the past it's really like riding a bike
                                for me. Looking at submissions, fielding the emails and phone calls and selling names is all in a
                                day's work!  |  
                              | (Posted April
                              27, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110427.htm
 |  |  
                  
                    
                      | New
                        DN Journal Cover Story Profiles Secret Millionaire John
                        Ferber + More Details on DOMAINfest Europe Show Agenda
                        Released
                         
                          
                          
                          
                            
                              | Yesterday
                                I
                                mentioned that I was wrapping up work on a new
                                Cover Story that would be released today.
                                That article - The
                                John Ferber Story: How The Secret Millionaire
                                Sold His Company for $495 Million and Why He
                                Loves the Domain Business Now - is
                                now out and is one I think you will enjoy
                                reading.  Few
                                (if any) people in the history of the
                                domain industry have entered the business
                                accompanied by the aura of success that
                                surrounded Ferber when he arrived on the scene
                                last year as a Co-Founder of Domain
                                Holdings Group, LLC. Ferber was
                                already an Internet business star after
                                selling  Advertising.com, the
                                innovative online marketing company that he
                                co-founded with his brother Scott, to America
                                Online for $495 million in
                                2004. The
                                37-year-old Baltimore native
                                also came with a reputation for being  a
                                humble, good natured guy whose primary mission
                                in life now was giving back to those
                                who have been less
                               | 
 John
                                Ferber, Co-FounderDomain Holdings Group, LLC
 |  
                              | fortunate
                                than he has been. The groundbreaking Microgiving.com website
                                that Ferber founded caught the attention of ABC-TV
                                and the network wound up featuring John in
                                an episode of its hit series Secret
                                Millionaire in March 2011. While
                                the nationally broadcast TV show gave viewers a
                                lot of insight into Ferber's big heart, it
                                didn't delve into where this inspiring young
                                entrepreneur came from, how he made his fortune
                                and where he is headed now. We fill in all
                                of those details in the new
                                Cover Story.
                               |  
                              | 
                                  
                                  
                                    
                                      |  |  
                                      | 
 | Oversee.net,
                                        who is organizing the DOMAINfest
                                        Europe conference coming up June
                                        7-9, 2011 in Barcelona, Spain
                                        issued an update on the show today. They
                                        said they are expecting attendance to be
                                        up 10% over last year's
                                        conference in Prague. If you want
                                        to go, there are still a few days left
                                        to take advantage of the early bird registration
                                        price of $695 that ends Saturday,
                                        April 30.  |  
                                      | Details
                                        have also been released on the list of networking
                                        excursions that will be
                                        available on the final day of the
                                        meeting, Thursday, June 9. The
                                        morning options will include a backstage
                                        tour at  Football Club Barcelona, a
                                        Gaudi Walking Tour, an Old Town & La
                                        Rambla Walking Tour, a Tapas Cooking
                                        Class and a Wine Tasting in Penedes. For
                                        the afternoon session you can choose
                                        between a Barcelona in the Middle Ages
                                        Walking Tour, the Montserrat Tour, an
                                        Old Town & La Rambla Walking Tour, a
                                        Savory Stroll Scavenger Hunt or a Tapas
                                        Bar Crawl.  |  |  
                              | (Posted April
                              26, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110426.htm
 |  |  
                  
                    
                      | People
                        and Events in the News: Sai Pola at InGurus.com, Playboy
                        Mansion Illness Update, .CO's Juan Calle and Australian
                        Blogger David Harry
                         
                          
                          
                          
                            
                              | I
                                hope you all had a pleasant holiday weekend.
                                After
                                Diana and I went to an early church service
                                Easter Sunday I spent rest of the day working on
                                a new Cover Story that I am
                                excited about releasing. I'm wrapping up work on
                                that piece today (a profile of one of the most
                                successful newcomers our industry has ever
                                seen). That story will be published tomorrow. It
                                has been busy around here the past week so I've
                                had a few items pile up on my desk that I wanted
                                to share with you as we head into a new week.
                               |  
                              | First,
                                a thank you to industry veteran Sai Pola
                                for the interview
                                he did with me and published on his InGurus.com
                                blog last Wednesday. Sai asked some fresh
                                questions and I enjoyed having the opportunity
                                to talk with him for his article.  | 
 |  
                              | 
                                  
                                  
                                    
                                      |  |  
                                      | As our
                                        regular readers know, we have been
                                        closely following the
                                        story of the outbreak of
                                        illnesses that occurred after the DOMAINfest
                                        Global conference's closing night
                                        party at the Playboy Mansion in Los
                                        Angeles this past February. Public
                                        health officials are still investigating |  
                                      | 
 Image: Sura
                                        Nualpradid / FreeDigitalPhotos.net | what caused
                                        over 100 people to become sick.
                                        Yesterday (Sunday, April 24, 2011), the Los
                                        Angeles Times published the latest
                                        update on what the
                                        investigation has uncovered. Their
                                        article also had a useful link to the
                                        entire 24-page
                                        presentation that one of the
                                        investigating doctors gave about the
                                        incident at a Center for Disease
                                        Control convention in Atlanta
                                        on April 15. This has turned into quite
                                        the medical mystery and it will be very
                                        interesting to see the what health
                                        officials conclude when they finally
                                        wrap up their investigation. |  
                                  
                                  
                                    
                                      |  |  
                                      | Elsewhere,
                                        congratulations go out to Juan
                                        Calle, CEO of the .CO
                                        Registry (.CO Internet S.A.S.),
                                        who was named the Technology
                                        Executive of the Year by the Greater
                                        Miami Chamber of Commerce at the
                                        Chamber's 2011 Technology Leaders of
                                        the Year Awards dinners April 15th
                                        (the .CO Registry's marketing team is
                                        based in Miami). The
                                        Technology Leaders of the Year Awards
                                        were instituted to "highlight
                                        individuals and organizations with
                                        extraordinary technological hands-on
                                        experience whose management of
                                        technology resources and/or
                                        technological innovatons have made
                                        outstanding contributions to their
                                        organization and the community."   .CO's Lori
                                        Anne Wardi had some observations on
                                        why Juan has been so successful in an article
                                        she wrote about the award  that
                                        noted "Like all good leaders, Juan Diego
                                        Calle inspires followers.
                                        And when you think about it, following a
                                        leader is a purely voluntary act.
                                        It has nothing to do with positional
                                        power or authoritative command and
                                        control. After all, you can't
                                        command someone to give you their heart,
                                        or to engage their imagination on
                                        your behalf!" Amen to that Lori. | 
 .CO
                                      Registry CEO Juan Calle
                                      receiving his Technology Executive of the
                                      Year
 Award from the Greater Miami
                                      Chamber
 of Commerce  - April 15, 2011
 (Photo courtesy of .CO)
 |  
                                    | 
                                        
                                        
                                          
                                            |  |  
                                            | 
 David
                                              Harry | Finally
                                              today, we want to tip you off to a
                                              new domain industry blog
                                              being written by veteran
                                              Australian domain investor David
                                              Harry at DavidHarry.me.
                                              David has been a full-time
                                              domainer since 2004 (and I have
                                              had the pleasure of meeting him at
                                              several conference over the
                                              years).  On
                                              the new blog he plans to explore
                                              various forms of domain
                                              monetization. A look at the
                                              section headers on his home page
                                              will give you an idea of the areas
                                              he will emphasize. Some that are
                                              likely to be especially popular
                                              include Affiliate Marketing,
                                              Expired Domains and Making Money. In
                                              his most
                                              recent post (as of
                                              this writing) David explains
                                              exactly what he looks for in a
                                              domain name when mining the daily
                                              drop lists. David knows his stuff,
                                              so check out the site. There is a
                                              good change you will want to
                                              bookmark it for regular reference.
                                              
                                              
                                              
                                               |  |  |  
                              | (Posted April
                              25, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110425.htm
 |  |  
                  
                    
                      | The
                        Big Question Now - Where Does the New GeoDomain Trade
                        Association & Expo Leave Associated Cities? 
                         
                          
                          
                          
                            
                              | Yesterday
                                we told you
                                about
                                the launch
                                of a new non-profit trade association and expo
                                serving the geodomain industry - GeoPublishers.com.
                                The birth of the new organization begs the
                                question - what happens now to Associated
                                Cities - the original trade
                                association in the geodomain space and the
                                organizer of five annual GeoDomain Expo
                                conferences that were held between 2006-2010?
                               |  
                              | As
                                I noted yesterday, Associated Cities has been
                                impacted by an ongoing internal dispute between
                                key figures in the organization. On one side has
                                been AC Co-Founder Josh Metnick of Chicago.com
                                (who came up with the original idea to form an
                                association of geodomain owners) and Boulevards
                                New Media Founder Dan
                                Pulcrano, who has been a long time
                                AC supporter and a past President of the
                                association. On the other side has been Skip
                                Hoagland, Co-Founder of Associated
                                Cities and founder of Domains
                                New Media.  Despite
                                the unfortunate situation between those parties,
                                there is no understating the importance
                                Associated Cities has had in pushing
                                geodomains into the limelight. I reached out
                                to Metnick, Pulcrano and Hoagland to ask where
                                the  |  
                                 
 |  
                              |  launch of
                                GeoPublishers.com (led largely by
                                people who were prominent members at AC) leaves
                                Associated Cities going forward. As is always
                                the case I received prompt responses from all
                                three. Josh is presently traveling abroad and
                                both he and Dan said, understandably, that they
                                would have to meet with fellow AC members before
                                they could issue any formal statement on behalf
                                of the organization (if the AC membership wants
                                a comment issued on the establishment of the new
                                group I will of course publish it here).
                               |  
                              | While
                                Pulcrano could not speak for the organization,
                                he did comment in his role as a prominent
                                geodomain owner (with a portfolio that includes
                                such gems as LosAngeles.com, SanFrancisco.com,
                                Philadelphia.com, Seattle.com and many
                                other major cities). Wearing that hat, Pulcrano
                                told us the following: 
                                  
                                  
                                    
                                      | 
 Dan
                                        Pulcrano Founder & CEO, Boulevards
                                        News Media
 (photo by Dina
                                        Scoppettone (c) 2008)
 | "Associated
                                        Cities has not had the opportunity to
                                        meet and respond to the press release,
                                        so I will respond on behalf of
                                        Boulevards, which is the largest owner
                                        of major US dotcom city domains and
                                        historically the biggest contributor to
                                        AC.
                                         Boulevards
                                        has been consistent in its support for
                                        an industry wide trade association. We
                                        were the first to propose a nonprofit
                                        association, and worked hard in support
                                        that objective, so in the sense that the
                                        industry appears to be embracing the
                                        non-profit association model, we view
                                        that as validation of the concept that
                                        Boulevards initiated and developed in
                                        partnership with other industry
                                        stakeholders. In terms of financial
                                        contribution, no one has contributed
                                        more than Boulevards has to see the
                                        nonprofit vision realized.   The
                                        industry also owes a debt of thanks to
                                        people like Josh Metnick and Mike
                                        Ward, who did the heavy lifting to
                                        organize disparate geodomain owners into
                                        a common framework,  |  
                                      | and
                                        to Patrick Carleton, who as
                                        Associated Cities’ executive director,
                                        greatly expanded the expo, the
                                        membership and the industry profile. |    Any
                                new association stands on the shoulders of
                                the groundwork that was done. It's no
                                accident that prime geodomains are among the
                                most valuable and coveted properties on the net,
                                and why so many people want to be part of an
                                association with the most elite geographical
                                brands. 
                                
                                 
                                 
                                 It
                                is my hope is that the founders of the new group
                                will have the wisdom to look at the broader
                                issues of transition and representation. The
                                last two Associated Cities boards were elected
                                publicly, at conventions, with broad
                                participation. Many people participated in the
                                development of the bylaws that I think created a
                                strong foundation, though not everyone had the
                                patience and persistence to stick with a plan
                                that was sound but not without some bumps.
                                Startup teams naturally have disagreements, and
                                the proper thing to do, I believe now as in the
                                past, is to meet and sort those issues out
                                and come to consensus. Without that, the
                                industry will not have a common voice.
                                
                                 
                                 
                                 I
                                believe that transparency, codes of ethical
                                conduct and a member-elected board are critical
                                for any association with a claim to represent an
                                industry. We look forward to seeing what kind of
                                governance structure and membership
                                criteria the new entity will adopt and what
                                type of public process it will use to
                                choose its leaders. We'll evaluate that in
                                making our decision on membership." 
                                  
                                  
                                    
                                      |  |  
                                      | 
 Skip
                                        HoaglandFounder, Domains New Media LLC
 | Skip
                                        Hoagland, also speaking as the owner of
                                        one of the world's greatest geodomain
                                        portfolios (including Atlanta.com,
                                        Baltimore.com, BuenosAires.com
                                        and many others), had this to say about
                                        the formation of a new association at
                                        GeoPublishers.com:   "Ron,
                                        as co-founder of Associated Cities and
                                        someone who has spent the last seven
                                        years to help others build not only AC,
                                        but much more important our Industry, I
                                        am glad to see the formation and
                                        launch of this new association. I feel
                                        this new association will be a positive
                                        replacement for the old association in
                                        every aspect and serve all its members
                                        the way it should be. Based on my
                                        current lawsuit against Associated
                                        Cities and its LLC members (which I
                                        regretted having to do, but had no
                                        choice), I do not see Associated
                                        Cities being a viable association moving
                                        forward, nor a competitor to our new
                                        association I feel it set our
                                        industry |  
                                      | back
                                        and I'm not sure until this lawsuit is
                                        over, but I imagine AC will be dissolved
                                        and this new association will be the
                                        sole association for this industry. |    I
                                am not at all disappointed about the launch of
                                this new association and in fact very proud of
                                those who dedicated their valuable time to make
                                this happen to get this industry back on track
                                and positive again. This has always been about building
                                a successful industry and success for all of
                                us, not about individuals and profit for a few
                                from this effort. I have always believed from
                                day one others success was my success and vice
                                versa. Our profits would and should come from
                                our company assets, not an association and its
                                assets. Yes, people have to get paid for their
                                work and I feel the structure of this new
                                Asssociation addresses this the correct and
                                transparent  way for all who wish to be
                                members or attend conferences, Expos, Webinars,
                                newsletters etc.
                                    
                                  
                                  
                                    
                                      | The
                                        Geo Publishers name is very fitting as
                                        its members will be made up of New and
                                        Old Medias, print and online publishers
                                        like our company - Domains New Media LLC.
                                        We still publish magazines and now have
                                        just simply moved them online and
                                        use the City.com, State.com, Country.com
                                        brand name to do so. Examples include
                                        HiltonHead.com and Savannah.com.
                                        Our print products are Island
                                        Events and Savannah Scene;
                                        two magazines | 
 |  
                                      | that
                                        have been in print for over 30 years.
                                        Converging the new media geodomain/City.com
                                        brand with the old media print product
                                        has proven to be very successful for us.
                                        I see the Geo Publishers association
                                        attracting huge global membership and
                                        attendance to its Geo Conference/Expo
                                        including all current Geodomain owners,
                                        newspapers, TV, Radio and magazines that
                                        own these brands, or want to learn more
                                        about them, as well as many products and
                                        services wanting to sell to all of us to
                                        add to our Geo Domain Portal brand
                                        sites. 
                                          |  I
                                think this formation of this new industry
                                association was long over due. I knew about its
                                formation and fully supported it from day 1.
                                This industry desperately needed an organization
                                behind it, that was fully non profit, with a
                                professionally run structure and people behind
                                it with the knowledge and abilities to make it
                                all work. Our industry now has this in all
                                aspects 100%. As you can see I elected to not
                                participate in any form or fashion other than
                                just being a supportive member. I felt like I
                                served my time as co-founder with the old
                                association and did all I could to help move
                                this industry forward and will continue to do so
                                as I can as a member.  
                                  
                                  
                                    
                                      | 
 | I
                                        will attend the new Geo
                                        Publishers Expo in Chicago.
                                        Because this Geo Publishers Expo is now
                                        being run by the very powerful and
                                        influential Borrell Organization
                                        and will be part of the Borrell
                                        Conference, New Media
                                        geodomain.com owners and Old Media
                                        can now mix, attend sessions and
                                        learn about all the ways on how to be
                                        successful with the convergence of New
                                        and Old media as well as how to compete
                                        effectively against all the companies
                                        now attempting to get a slice of the
                                        local media pie.  |  
                                      | I
                                        like others feel we all have many
                                        opportunities to use our Geo Domain
                                        brands to launch very informative and
                                        effective New Medias companies and see
                                        many opportunities for many of us
                                        partnering with other local medias to
                                        create powerful local New Media entities
                                        to compete against others entering these
                                        local markets. Our company is in fact
                                        partnering with a local Newspaper in one
                                        of our 40 some markets. We feel this
                                        unique local media partnership will
                                        prove successful for all of us. We are
                                        also trying other unique partnerships
                                        with local directory/yellow page
                                        directory companies, using pure
                                        transactional business models in some
                                        markets. All these various tests are
                                        helping us to see and understand the
                                        most profitable and effective ways to
                                        compete against all of our
                                        competitors."  |  |  
                              | (Posted April
                              22, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110422.htm
 |  |  
                  
                    
                      | Huge
                        Development in the GeoDomain World - Some of the
                        Sector's Biggest Names Have Joined Forces to Launch a
                        New Association & Expo at GeoPublishers.com
                         
                          
                          
                          
                            
                              | DN
                                Journal Exclusive: Some of the biggest
                                names
                                in
                                the geodomain world have joined forces to launch
                                a new non-profit trade association based
                                at GeoPublishers.com
                                with physical 
                               |  
                              | offices
                                in New Orleans. Fred Mercaldo of Scottsdale.com
                                is serving as the organization's first President
                                with Don Jones (NewOrleans.com)
                                and Michael Castello (Castello
                                Cities Internet Network) on board as
                                1st and 2nd Vice Presidents, respectively.
                                Treasurer Peter Niederman (Boulder.com)
                                and Secretary Jessica Bookstaff Doppelt (PigeonForge.com)
                                complete the line up of officers while the Board
                                of Directors includes CCIN'S David Castello
                                (David and his brother  |  
 |  
                              | Michael
                                were profiled in our December
                                2006 Cover Story), Bill Hammack (NewOrleans.com),
                                Tommy Butler (Glasgow.com)
                                and Gordon Borrell (Borrell
                                Associates). In addition,  Andrew
                                Martin has been named Executive Director of
                                GeoPublishers.com. Martin brings extensive
                                corporate and non-profit experience to his new
                                role and is currently in charge of the
                                conference division at renowned local media research
                                firm Borrell Associates.   
                               |  
                              | Several
                                of the new organization's founders had
                                leadership roles or were prominent members at Associated
                                Cities, the geodomain trade
                                association for .com city domain
                                owners that has been staging an annual GeoDomain
                                Expo (the last of which was held in April
                                2010 in New Orleans). Despite the
                                success of its conference, Associated Cities has
                                been plagued by widely publicized internal
                                battles between some of its
                                co-founders that has made it difficult for the
                                organization to function as smoothly as some had
                                hoped. 
                                  
                                  
                                    
                                      | 
 | GeoPublishers.com
                                        will start fresh with a new concept that
                                        will include offering membership
                                        to those who own geo or geo-targeted
                                        domains or websites in any extension.
                                        The organization plans to provide its
                                        members with a wide array of benefits
                                        and services including local market data
                                        from  Borrell Associates, the
                                        opportunity to participate in co-op
                                        advertising deals, the GeoPublishers
                                        Newsletter, legal information, a 
                                        jobs board and marketplace and more.
                                        There will also be an annual Geo
                                        Publishers Expo with the
                                        inaugural conference to be held Sept.
                                        30 through Oct. 2, 2011 at the Chicago
                                        Fairmont. |  
                                      | 
                                          
                                            
                                              |  |  
                                              | The
                                                association's president, Fred
                                                Mercaldo, said "The on-line
                                                Geo Publishing industry is skyrocketing
                                                and the need for this trade
                                                association is obvious. We will
                                                provide our members with many
                                                unique benefits including the
                                                sharing of information,
                                                interaction with the industry's
                                                most successful and innovative
                                                leaders and many other strategic
                                                initiatives. The
                                                GeoPublishers.com Board of
                                                Directors, along with our
                                                various committees, consist of
                                                some of the most impressive
                                                executives ever assembled in the
                                                history of the Geo Publishing
                                                industry. Our membership already
                                                includes publishing titans such
                                                as McClatchy Newspapers
                                                and Morris Communications. 
                                                I encourage all in the Geo
                                                Publishing industry to visit www.GeoPublishers.com
                                                and join
                                                today!"
                                                
                                                 | 
 Fred
                                                Mercaldo, PresidentGeoPublishers.com
 |  |  With
                                a charter membership
                                role of over 200 geodomain websites already
                                onboard and such a formidable array of
                                leadership talent driving the organization,
                                GeoPublishers.com will clearly be a force to be
                                reckoned with in the geodomain space - a sector
                                that I have always felt offers one of the greatest
                                opportunities in the domain investment
                                and internet business development world. All
                                forms of local media continue to gravitate
                                toward the web and  in my opinion good
                                geodomains provide the perfect platforms
                                to take advantage of that historic shift.
                                
                                 |  
                              | (Posted April
                              21, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110421.htm
 |  |  
                  
                    
                      | Big
                        Payday for Bill Karamouzis - Former DN Journal Cover Boy
                        Sells His Online Game Company - Hallpass Media - to
                        MindJolt
                         
                          
                          
                          
                            
                              | Major
                                congratulations
                                go
                                out today to Bill Karamouzis (who was
                                featured in our March 2010 Cover
                                Story). Bill has just sold his
                                thriving online game company - Hallpass
                                Media - to MindJolt,
                                one of the largest cross-platform game
                                developers and publishers in the world with over
                                30 million mobile downloads and a reach
                                of over 25 million users across the web. The
                                sales price was not disclosed.
                               |  
                              | Bill,
                                who raised eyebrows with his $350,000 purchase
                                of the domain name CookingGames.com in
                                December 2009, told me he will join MindJolt as
                                a Senior Vice President and that the new
                                position will have him moving from his home in Canada
                                to MindJolt headquarters in Los Angeles
                                within the next six months.  In the
                                official statement announcing the acquisition,
                                Karamouzis said, "Hallpass sites have had
                                tremendous success in reaching targeted
                                audiences looking to play web-based games.
                                Taking Hallpass to the next level by bringing
                                our content to mobile and social environments is
                                very exciting for us.”  By purchasing
                                Hallpass Media, MindJolt adds nearly 1,500
                                new games and over 4 million gamers to
                                their platform, while also expanding MindJolt's
                                distribution through Hallpass's popular game
                                destinations.  |  
 Bill
                                KaramouzisFounder, Hallpass Media
 |  
                              | MindJolt
                                CEO Chris DeWolfe said that by acquiring
                                Hallpass and a second company (SGN,
                                a leading developer and publisher ofsocial
                                mobile games) this week the company
                                becomes a cross-platform ‘triple threat’
                                with great games across mobile, social, and web
                                platforms. DeWolfe added, "This
                                three-pillar approach enables MindJolt to
                                deliver our games wherever people choose to
                                play, and differentiates our service from others
                                in this space."
                               |  
                              | 
                                  
                                  
                                    
                                      | SGN
                                        (Social Gaming Network), With over 30-million
                                        downloads, including two iPhone Appstore
                                        #1 hits and several top 10 hits,
                                        pioneered development of advanced mobile
                                        games offering console quality graphics
                                        and live multiplayer features on both
                                        iOS and Android platforms. With  |  
                                      | 
 | the
                                        strategic acquisition of SGN, MindJolt
                                        gains a roster of popular mobile games,
                                        including Mini Tycoon Casino, F.A.S.T.,
                                        and Skies of Glory.  SGN
                                        also adds social mobile development
                                        capacity and plans to release a host of
                                        new games this year.   Shervin
                                        Pishevar, the founder and executive
                                        chairman of SGN, said, "The team at
                                        MindJolt has an incredible track record
                                        of building
                                         |  
                                      | visionary
                                        companies. The gaming space is evolving
                                        quicker than ever and the lines between
                                        the web and mobile continue to blur. 
                                        Game services that transcend platforms
                                        and reach consumers wherever they play
                                        will be the ultimate winners; MindJolt
                                        is doing just that.”  |  (Posted April
                                19, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110419.htm
 |  |  
                  
                    
                      | Update
                        From Public Health Officials on Playboy Mansion Illness
                        Outbreak Leaves Several Unanswered Questions 
                         
                          
                          
                          
                            
                              | Late
                                Friday (April 15)
                                the
                                Los Angeles Times reported
                                that earlier that day local health officials had
                                released some preliminary results from their
                                investigation into the widespread outbreak of
                                illnesses that we
                                reported after a domain industry
                                party at the Playboy Mansion Feb. 3, 2011
                                (this was the closing event of the 2011 DOMAINfest
                                Global Conference). Their findings to date
                                were issued in a presentation
                                made at the U.S. Centers for Disease Control
                                and Prevention's annual Epidemic
                                Intelligence Service conference in Atlanta.
                               |  
                              | Most
                                of the speculation on the nature of the illness
                                that struck well over 100 attendees has centered
                                on the legionella pneumophila bacteria
                                that causes both Pontiac Fever and the
                                more severe Legionnaire's Disease.
                                Those suspicions grew several weeks ago when
                                public health officials confirmed they had found
                                the bacteria in a "water source" at
                                the Mansion.  On
                                Friday, in their CDC presentation, they
                                pinpointed the location where they found the
                                bacteria as a whirlpool spa, yet thus far
                                officials said their lab tests have not yet confirmed
                                any cases of legionellosis (Pontiac Fever
                                of Legionnaire's Disease) among the affected
                                attendees. Tests toward that end are continuing
                                though and officials said those tests can take months
                                to complete.  They
                                also said in a statement printed by the Times
                                that even though Legionella bacteria was
                                identified in a Playboy Mansion whirlpool, this
                                bacteria has not been determined as the  |  
 Image: Sura
                                Nualpradid / FreeDigitalPhotos.net  |  
                              | source of
                                the respiratory outbreak. The statement
                                said "Other potential causes under
                                investigation include influenza, as three
                                individuals who attended the conference tested
                                later positive for the flu. However, the cause
                                of the outbreak has not been conclusively
                                determined at this time."
                               |  
                              | 
                                  
                                  
                                    
                                      |  |  
                                      | 
 Image: renjith
                                        krishnan / FreeDigitalPhotos.net | While
                                        testing has not yet confirmed
                                        legionellosis it did confirm three cases
                                        of H1N1 (Swine Flu) among those
                                        who fell ill. The testing also
                                        strengthened the likelihood the case for
                                        the Mansion being the source of the
                                        illness, revealing that those who
                                        attended the event there were 3.8
                                        times more likely to have fallen ill
                                        than conference registrants who did not
                                        go. A
                                        number of lingering questions will
                                        hopefully be answered when health
                                        officials finally reach the end of their
                                        investigative trail. If the illnesses
                                        were legionellosis and the bacterial
                                        source was a whirlpool, how did so many
                                        people fall ill who were nowhere near
                                        the whirlpool (including my wife Diana)?
                                        If it was a severe strain of influenza,
                                        why did so many report they did not show
                                        improvement until their doctors treated
                                        them with antibiotics (used
                                        against bacterial infections like
                                        legionella, not viral infections
                                        like  the flu)? Hopefully
                                        those answers will be forthcoming as
                                        public health officials continue to try
                                        to unravel the  |  
                                      | mystery. I
                                        have been impressed by how thorough they
                                        have been in investigating what happened
                                        and it is obvious they will leave no
                                        stone unturned in an effort to get to
                                        the bottom of what happened.  |  |  
                              | (Posted April
                              18, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110418.htm
 |  |  
                  
                    
                      | How
                        Much Traffic Are Social Media Outlets Likely to Send to
                        Your Site? New Research Provides the Answer
                         
                          
                          
                          
                            
                              | Most
                                domain industry writers and bloggers
                                are
                                taking advantage of social media outlets
                                like Facebook and/or Twitter to
                                help drive traffic to their websites (I am among
                                those who use both). No surprise there of
                                course, but prior to reading an article
                                by Gavin O'Malley at MediaPost
                                Thursday I had not seen a breakdown
                                detailing what percentage of an average web
                                publisher's traffic could be credited to their
                                presence at social media sites.  
                               |  
                              | The
                                answer to that question came in extensive
                                research done by Outbrain
                                that O'Malley dissected in his article. It
                                revealed that in the first quarter of this year,
                                Facebook, Twitter and smaller social outlets
                                drove 11% of external referrals
                                to Outbrain's test group of more than 100
                                publisher's websites (this was a study of
                                traffic from external sources only, however it
                                did reveal that 67% of content viewing
                                sessions begin internally from type-in
                                traffic, bookmarks, clicks from the publisher's
                                home page or other internal pages, etc). | 
 Graphic:
                                Renjith
                                Krishan / FreeDigitialPhotos.net  |  
                              | That
                                11% share of external referrals is just a
                                fraction of the 41% of traffic that came
                                in from search engines and also trails the 31%
                                from links at other publisher's sites and the 17%
                                from portals like Yahoo, AOL and MSN).
                                However, social media's now double digit share
                                is impressive given that most of the sites in
                                that category have blossomed in just the past
                                five years or less.  
                                  
                                  
                                    
                                      | 
 News,
                                        entertainment & lifestylelinks will generate the most
                                        clicks from
 social media outlets back to your site.
 Graphic:
                                        FreeDigitialPhotos.net  | As the
                                        public's adoption of social media has
                                        grown, the share of traffic those sites
                                        send to publishers has also grown
                                        quickly and it is expected to
                                        account for an increasingly larger
                                        piece of the pie as time goes on. 
                                         The study
                                        also broke down the kinds of links
                                        posted at social media outlets that are
                                        most likely to generate a click back
                                        to the publisher's site. Among the six
                                        categories tracked by Outbrain, news,
                                        entertainment and lifestyle
                                        links were the ones that generated the
                                        most outbound traffic. 42% of
                                        that traffic came from news links,
                                        30% from entertainment links and 13%
                                        from lifestyle oriented links. A
                                        surprise in the study was that sports
                                        links ranked near or at the bottom
                                        (as a former TV sportscaster that stat
                                        was a dagger in the heart for me!). There is
                                        more interesting data in the
                                        story and with Outbrain
                                        finding that 33% of a publisher's
                                        content viewing sessions start from
                                        external links, it would be wise to take
                                        advantage of the information and the
                                        opportunity to drum up more traffic
                                        and recognition for your site by getting
                                        the word out in social media.  |  |  
                              | (Posted April
                              15, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110415.htm
 |  |  
                  
                    
                      | Rescheduled
                        Domain Madness 3 Auction Ready to Go Wednesday
                        Afternoon, Japanese Domain Owners Aided By .ORG &
                        Domain Pioneer Scott Day Turns 40
                         
                          
                          
                          
                            
                              | Technical
                                problems blew up
                                the
                                Domain
                                Madness 3 live auction that
                                had been scheduled to run April 5 as part
                                of the annual contest/conference/auction event
                                staged by Mike
                                Fiol and 
                               |  
                              | Boxcar.com.
                                The rescheduled auction is now set to go at 2pm
                                U.S. Central time Wednesday afternoon
                                (April 13). In a post on his blog at DomainConsultant.com
                                today Fiol said the company has beefed up it
                                server capacity several times over in an effort
                                to make sure things go as planned this time.  To
                                help re-ignite interest in the event, some
                                new  | 
 |  
                              | names
                                have also been added to the catalog
                                bringing it up to 65 lots. The full list
                                includes Ocean.com, FinancialPlanners.com
                                and AutoRepairs.com to name a few. Mike
                                and his team put a great deal of work into
                                Domain Madness each year and it looks like they
                                are now well positioned to rebound from last
                                week's setback.  
                                  
                                  
                                    
                                      | 
 | .ORG,
                                        The Public Interest Registry
                                        (PIR), made a very nice gesture
                                        Monday when PIR announced a plan to waive
                                        renewal fees for Japanese domain
                                        name holders who are unable to renew
                                        their .ORG domain names due to the
                                        aftermath of the disastrous earthquake
                                        and tsunami that struck that country.
                                        More than 15  |  
                                      | participating
                                        Registrars joined the PIR
                                        effort by committing to automatically
                                        renew (for one year at no cost) the
                                        .ORG domain names that would
                                        unintentionally expire due to the
                                        inability of the owner in Japan to re-up
                                        their registration.  Affected names
                                        will include those with expiration dates
                                        falling between March 11 – June 11,
                                        2011. |  
                                      | Brian
                                        Cute, CEO of .ORG, said, “The
                                        recent earthquake in Japan and the
                                        destruction that followed has shocked
                                        and saddened everyone, including the
                                        Internet community. Survivors have been
                                        left without the basic necessities, let
                                        alone Internet capabilities. By waiving
                                        the renewal fees and working with our
                                        Registrars, we are protecting .ORG
                                        registrants in Japan from losing their
                                        domain names during a time when they and
                                        their country need to focus on
                                        sustaining and rebuilding. PIR’s goal,
                                        along with our valuable partners, is to
                                        assist in any way we can.”                                                                                                       
                                          
                                            
                                              | One
                                                other note today - domain
                                                pioneer Scott Day of DigiMedia.com
                                                is celebrating his 40th
                                                birthday today. Of course his
                                                friends couldn't resist having a
                                                little fun at the friendly
                                                Oklahoman's expense. That's why
                                                Digimedia's Old.com is
                                                redirecting to ScottIs40.com
                                                as I write this! On the plus
                                                side, the site let's you do
                                                something nice - send your own
                                                birthday wishes to Scott. Scott
                                                and Digimedia hold one of the
                                                world's best domain portfolios,
                                                one that is studded with generic
                                                .com gems (several of them
                                                already developed into thriving
                                                businesses) including
                                                Oklahoma.com (naturally!),
                                                Jerky.com, Judo.com,
                                                FantasyFootball.com,
                                                Inventions.com, ChildCare.com,
                                                Clinic.com and dozens of
                                                others.  Scott
                                                started buying domains in the
                                                1990s while working with his dad
                                                as a watermelon farmer (Watermelon.com
                                                was one of his first
                                                acquisitions) and he went on to
                                                become one of the most
                                                successful (and well liked)
                                                domain investors in industry
                                                history. | 
 Scott
                                                Day |  |  |  
                              | (Posted April
                              12, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110412.htm
 |  |  
                  
                    
                      | Writer
                        Apologizes for  Calling Domain Investors Squatters
                        - Industry Veteran Follows Up With a Compelling Case for
                        Domain Values 
                         
                          
                          
                          
                            
                              | Yesterday
                                I told you about
                                an article
                                at BusinessInsider.com
                                in which author Martin Zwilling talked
                                about why it can be worth spending several
                                thousand dollars on a good domain name. I noted
                                that he used a pejorative word (squatters) in
                                describing domain investors, a misleading term
                                that understandably upset a number of people. To
                                his credit, after Andrei Polgar at DomainingTips.com
                                challenged his use of the word, Zwilling apologized
                                for using the term in a comment added to his
                                article today. Also to his credit (as I noted
                                yesterday), his article overall was a fairer,
                                more balanced account than many you see about
                                domains in the mainstream business press (P.S. -
                                thanks to John Picchietti for telling me
                                about the article in first place).
                               |  
                              | Today,
                                a related article went up at BusinessInsider,
                                this one written by one of the brightest
                                investor/developers in our industry, Alan
                                Dunn, titled Why
                                $10,000 For a Domain Name Is Still Cheap.
                                Alan does an excellent job of breaking down how
                                the cost of a domain name is considerably less
                                than other common methods used to market a
                                business, including billboards, radio, mobile advertising,
                                etc. When you consider that you own nothing
                                after using those traditional means of
                                marketing, the value proposition of a
                                good domain (an asset you will continue to own
                                in perpetuity) becomes a no brainer.  I
                                think Alan's essay is so good that anyone who
                                sells domains should bookmark it so they
                                will have the link on hand to educate potential
                                buyers who want to know why the money they are
                                spending is going to be a good investment
                                for their business.  | 
 Alan
                                Dunn |  
                              | 
                                  
                                  
                                    
                                      |  |  
                                      | 
 | In a
                                        related note, Sedo is also doing some domain
                                        name evangelizing with the
                                        distribution of a new animated
                                        video that illustrates why
                                        finding the right web address is just as
                                        important to a business's success as its
                                        physical location in the real
                                        world.  |  
                                      | It
                                        is good to see all of these initiatives
                                        aimed at helping mainstream businesses
                                        understand how crucial a good
                                        domain name is in helping them add an
                                        effective online presence to
                                        their brick and mortar operations -
                                        something that is becoming a matter of
                                        life and death for many mainstream
                                        businesses as the world continues to
                                        migrate to doing increasingly more
                                        business online.  One
                                        other note while we are on the subject
                                        of domain sales. This week I learned
                                        that the first known five-figure
                                        sale of a Hindi IDN domain name
                                        was made late last year, however seller Steve
                                        Clarke just now got clearance to
                                        release the details.  He got $10,000
                                        for कैसीनो.com
                                        (puny code: xn--11b2b6b6a0bv.com) -
                                        which means "casino" in
                                        Hindi script.  
                                          
                                            
                                              | Finally
                                                today, registration
                                                has opened for the DOMAINfest
                                                Europe conference coming up June
                                                7-9, 2011 in Barcelona,
                                                Spain. An early bird
                                                registration fee of $695
                                                will be in effect through
                                                April 30 so if you want to
                                                attend the big event at the Pullman
                                                Barcelona Skipper Hotel you
                                                can save a nice chuck of
                                                changing by signing up before
                                                the end of the month. Regarding
                                                the hotel, organizers are
                                                expecting rooms to sell out 
                                                
                                                 | 
 |  
                                              | quickly
                                                so if you also want to take
                                                advantage of the discounted
                                                conference room rate you need
                                                to  download
                                                and use the special hotel
                                                reservation form available at
                                                the DOMAINfest website. |  
                                        (Posted April
                                        8, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110408.htm
 |  |  |  
                  
                    
                      | Business
                        Insider Tells Mainstream Readers That Paying
                        Thousands for a Domain Name May Be a Wise Decision +
                        Michael Mann Tells You When to Quit Your Day Job
                         
                          
                          
                          
                            
                              | 
                                  
                                  
                                    
                                      | We
                                        all know that paying thousands of
                                        dollars
                                        for
                                        a domain name could be one of the
                                        smartest decisions that any business
                                        owner can make, but Main Street (and
                                        many mainstream business publications)
                                        still don't understand the importance of
                                        having the right online identity in |  
                                      | a
                                        world where it seems just about all
                                        forms of commerce are shifting to the
                                        web. That being the case, it was
                                        refreshing to read an article
                                        by columnist Martin Zwilling at Business
                                        Insider this week that told
                                        readers, "...if you want to be found
                                        and remembered on the Web, the
                                        perfect domain name can easily be
                                        worth several thousand dollars." The article,
                                        titled "When To Pay A Premium
                                        For Your Company Domain Name,"
                                        did use the pejorative
                                        "squatters" term in talking
                                        about domain investors who hold much on
                                        the web's prime real estate, but overall
                                        I thought it was a fair and balanced
                                        article.  Zwilling,
                                        who is a veteran startup mentor,
                                        executive,  | 
 |  
                                      | author,
                                        tech professional, and angel investor,
                                        talked about domain industry superstars Frank
                                        Schilling and Dr. Kevin Ham
                                        in the piece. Of Schilling he wrote,
                                        "he had the guts and foresight
                                        to sweep up names shed during the dotcom
                                        bust, and is now the landlord of
                                        some of the most valuable real estate
                                        on the Web, estimated to be in the $500
                                        million range."  Zwilling
                                        correctly observed, "...But
                                        that’s all history, and you
                                        have to live with it" then
                                        proceeded to outline the steps he
                                        suggested entrepreneurs follow in order
                                        to get the name they need for their
                                        business. Check out the
                                        story for his advice and
                                        views on this timely topic. |  
                                  
                                  
                                    
                                      |  |  
                                      | 
 Michael
                                        Mann | While we
                                        are on the subject of business, and entrepreneurialism
                                        in particular, here is another useful
                                        link to a 30-minute audio
                                        interview featuring BuyDomains.com
                                        Founder Michael Mann's advice on When
                                        to Quit Your Day Job. Michael,
                                        who has been featured in not just one,
                                        but two separate DN Journal Cover
                                        Stories (August
                                        2003 and September
                                        2007), has founded, run and
                                        sold a number of successful businesses
                                        and has always been an invaluable source
                                        of information. The new
                                        interview was originally posted as a
                                        special webinar on his Make
                                        Millions and Make Change!
                                        website. That is also the title of the
                                        book he authored to share his tips for
                                        business and personal success, and -
                                        even more importantly - how to "get
                                        out there and make the world a better
                                        place" - something Mann has done
                                        for many years now through the Grassroots.org
                                        charitable foundation that he founded. |  (Posted
                                April 7, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110407.htm
 |  |  
                  
                    
                      | Jodi
                        Chamberlain Named President of TeamLauncher.com -
                        New Outsourcing Firm Based in Manila
                         
                          
                          
                          
                            
                              |  |  
                              | Jodi
                                Chamberlain has been
                                selected
                                to serve as President of a new Manila,
                                Phillipines based outsourcing company that
                                has just launched, appropriately enough, at TeamLauncher.com
                                (her new company is also developing a related
                                venture that will soon debut at iGlobalRecruiting.com).
                                Many of our readers know Jodi well from
                                her long time association with Rick Latona's
                                companies. She has had an especially high
                                profile at the T.R.A.F.F.I.C. conferences
                                that Latona staged in 2009-2010 which she helped
                                to produce.   Most
                                recently Ms. Chamberlain served as Director of
                                Sales for Offshoring.com. The skills in
                                the outsourcing field that she demonstrated
                                there led to marketing venture capitalists Tadd
                                Rosenfeld and Rick Ramos calling on
                                her to lead the new company they formed to
                                compete in the full time staff leasing
                                category.   Ms. Chamberlain
                                told us, "We are promoting heavily,
                                attending Ad Tech in April with an
                                exhibit booth and planning to attend four more
                                shows this year. I'll also stay committed to the
                                Domain Industry. If anyone needs a hand with
                                development etc., they know I'm here to
                                help."
                               |  
 
 Jodi
                                ChamberlainPresident, TeamLauncher.com
   |  
                              | 
                                  
                                  
                                    
                                      |  |  
                                      | 
 Tadd
                                        Rosenfeld (left) and Rick RamosCo-Founders, TeamLauncher.com
 | Jodi
                                        said, "The core of our business
                                        model is bringing web developers
                                        & clients together to
                                        simultaneously help each other. The
                                        staff provides excellent service in
                                        writing articles, data entry, design,
                                        programming, link building, SEO and much
                                        more. Clients are led through recruiting
                                        first where they review profiles of
                                        available candidates for hire. They may
                                        speak to possible candidates over the
                                        phone, through email or on IM. Once they
                                        find their employee this person will
                                        report directly to the client 40 hours a
                                        week and from our office." "Our
                                        team provides work stations,  |  
                                      | computers,
                                        high speed internet and any additional
                                        tools the client may need their staff 
                                        to use. We also manage the staff, our
                                        shift supervisors make sure the staff
                                        arrives on time, that they understand
                                        the assignments and are available to the
                                        client throughout the work shift."  Ms.
                                        Chamberlain added, "The staff
                                        provided to the client is placed on our
                                        payroll, so they are considered our
                                        employee and we hold ourselves
                                        accountable for their work. At anytime
                                        if there are concerns we step in
                                        immediately to view the situation. If
                                        the staff isn’t capable of performing
                                        to the clients expectations, we replace
                                        them for free. Our
                                        contracts are based upon a six month
                                        commitment and all of our employee’s
                                        start at $995 a month (Full
                                        time)."  We
                                        wish Jodi the best of luck in her new
                                        position and believe the company
                                        founders made a wise choice in selecting
                                        her to run the new company. |  
                                  
                                  
                                    
                                      |  |  
                                      | One other
                                        note today - organizers of the T.R.A.F.F.I.C.
                                        conference coming up October
                                        16-19, 2011 at the Ritz Carlton
                                        on Ft. Lauderdale Beach (the only
                                        T.R.A.F.F.I.C. show this year) announced
                                        today that registration fees will be
                                        going up Friday (April 8).
                                        Thursday will be the last day to get the
                                        current $1,295 early bird rate.
                                        As an added bonus, those who sign
                                        up before 5pm (U.S. Eastern time)
                                        tomorrow (Wednesday, April 6)
                                        will get a $100 room credit at
                                        the Ritz Carlton. On Friday, the
                                        registration fee will increase to
                                        $1,495.  | 
 |  
                                      | (Posted April
                                        5, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110405.htm
 |  |  |  
                  
                    
                      | The
                        Rest of the Story: Party at Secret Millionaire's Home
                        Was Just the Start of a Special Weekend in South Florida
                        Where T.R.A.F.F.I.C. Will Reconvene in October 
                         
                          
                          
                          
                            
                              | I'm
                                back home from a delightful four-day visit
                                to
                                South Florida that started with the South
                                Florida Domainers group meeting
                                at Secret Millionaire John Ferber's house
                                in Boynton Beach on Thursday night (March
                                31, 2011). As I told you Friday, we spent the
                                following day visiting Ferber's Domain
                                Holdings Group LLC office in Delray
                                Beach and touring that beautiful oceanside
                                community (Delray Beach is also the city that
                                hosted the first
                                ever T.RA.F.F.I.C. conference in
                                October 2004). The
                                next
                                T.R.A.F.F.IC conference will be held
                                Oct. 16-19, 2011 at the fabulous Ritz
                                Carlton in Ft. Lauderdale Beach and
                                if you plan to go I would highly recommend
                                spending an extra day or two in Ft. Lauderdale
                                to enjoy the spectacular scenery in that
                                part of the world (T.R.A.F.F.I.C. will have
                                their cabanas overlooking the Atlantic
                                Ocean open the two days before the show
                                (Friday and Saturday, Oct. 14 & 15)
                                so you can get in some networking as well
                                as enjoy the sunshine before the main event
                                opens on Sunday, Oct. 16). 
 The
                                view from inside one of the Ritz Carlton
                                cabanas that T.R.A.F.F.I.C. will take over during
                                their next show in October 2011.
 If
                                you have just one extra day for sightseeing I
                                would recommend spending it on one of the city's
                                Water Taxi boats that will give you a stunning
                                view of the city's magnificent multi-million
                                dollar waterfront homes and yachts. The Water
                                Taxis traverse the Intracoastal Waterway
                                both day and night and one $20 ticket
                                lets you get on and off at more than a dozen hot
                                spots as often as you want (if you never get off
                                the boat, it covers the entire circuit in about
                                three hours with the operators providing details
                                on who owns or lives in the most palatial houses
                                along the way).   My
                                wife, Diana, and I spent Saturday
                                (April 2) doing the Water Taxi tour with four
                                fellow industry couples who live in the Ft.
                                Lauderdale area (Rick & Alina Schwartz,
                                Howard & Barbara Neu, Michael
                                & Judi Berkens and Ray Neu and
                                his girlfriend Kimberly Ann). Below are
                                some photos and highlights from the day that
                                will show you what to expect if you decide to
                                take advantage of the Water Taxi service when
                                you come to T.R.A.F.F.I.C. next fall. 
                                  
 T.R.A.F.F.I.C.
                                Co-Founders Howard Neu (left) and Rick
                                Schwartz on the balcony of Rick's penthouse condo on Ft. Lauderdale Beach (the
                                building over Howard's left shoulder is
                                the
 Ritz Carlton Hotel where the next
                                T.R.A.F.F.I.C. conference will be held Oct.
                                16-19, 2011.
 The
                                day started with everyone invited to meet at
                                Rick Schwartz's penthouse condo on Ft.
                                Lauderdale Beach, which sits just south of the
                                Ritz Carlton and has a spectacular panoramic
                                view of both the ocean to the east and the
                                Intracoastal Waterway to the west (this is a
                                vacation home for Rick whose main residence is
                                in Boca Raton). 
                                  
 View
                                of the Intracoastal Waterway from Rick's
                                wrap around balcony. There
                                is a Water Taxi stop a short two-block walk
                                west of the Ritz Carlton. In the photo above you
                                can see one of the Water Taxi boats (just to the
                                left of the building in the foreground) leaving
                                the dock. The boats stop at each designated
                                location every 30 minutes or so throughout the
                                day and into the night. On a perfect,
                                sunny South Florida day, our group walked to the
                                nearby stop (#4 on the map you can pick up at
                                any stop) and a boat arrived just a few minutes
                                later. We bought our tickets on board and were
                                quickly on our way.
                                 
 The
                                domain industry group who toured Ft.
                                Lauderdale by water on Saturday April 2, 2011. Front row (left to
                                right): Judi Berkens, Barbara Neu,
 Howard Neu, Alina Schwartz and Diana
                                Jackson. Back row (left to right):
 Michael Berkens, Kimberly Ann, Ray
                                Neu, Rick Schwartz and Ron Jackson.
 
 Above:
                                One of the Water Taxi boats we boarded to
                                get an up close and  personal look at Ft. Lauderdale and its
                                amazing homes and yachts.
 Below:
                                Judi and Michael Berkens on board as the
                                trip gets underway.
                                 
 The
                                boat passed a seemingly endless line of eye-popping
                                mansions with accompanying yachts that cost
                                as much or more than the homes they were docked
                                at (the houses all fall in the seven or eight
                                figure range). Many are owned by some of the
                                world's most famous names in business and
                                entertainment and who owned what was pointed out
                                by the captain's mate.  
                                 
 One
                                of the hundreds of mansions and yachts you will see while cruising the Intracoastal
                                Waterway.
 At
                                mid day we decided to disembark for lunch at a
                                popular waterfront restaurant, the 15th
                                Street Fisheries (see the photo below).
                                After lunch, we waited just a few minutes for
                                the next Water Taxi to come along, then
                                re-boarded to continue the tour.
                                  
 
 Above:
                                Another one of the showplace homes lining the
                                Intracoastal Waterway.  Below:
                                Microsoft Co-Founder Paul Allen's
                                yacht Meduse (one of several he owns)
                                was among the big boats we passed (there is a
                                covered helicopter on the back of Allen's
                                yacht).
  
 Before
                                we returned to our original boarding point we
                                disembarked one more time for refreshments at
                                the Briny Riverfront Irish Pub in the
                                popular Las Olas district. Judging from
                                the photo below, we may have to limit Judi and
                                Barbara to soft drinks next  time!
                                 
 After
                                regrouping at Rick's condo for some enjoyable
                                conversation we decided to walk over to the Ritz
                                Carlton for an evening snack before everyone
                                headed home. This day was a perfect way to wrap
                                up our South Florida visit and left us looking
                                forward to coming back in October for
                                T.R.A.F.F.I.C. (if not before).  We
                                headed back home to Tampa Sunday but
                                couldn't resist stopping at the famous and
                                unbelievably massive Sawgrass
                                Mills outlet mall (located in Sunrise,
                                just a few miles northwest of Ft. Lauderdale) on
                                the way. Howard and Barbara (who live just
                                minutes away) joined us there for what we
                                thought would be a three-hour excursion. It ran over six hours instead and we still
                                didn't see it all! Yet another, reason to
                                plan on spending some extra time in this special
                                part of the world next October. We hope to see
                                many of you then as well.  
                               |  
                              | (Posted April
                              4, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110404.htm
 |  |  
                  
                    
                      | Secret
                        Millionaire Hosts South Florida Domainers Meeting 
                        - Photos & Highlights From the Thursday Night Event
                        in Boynton Beach
                         
                          
                          
                          
                            
                              | DomainHoldings.com
                                Co-Founder John
                                Ferber,
                                who was featured on ABC-TV's Secret
                                Millionaire program Sunday night, March
                                27, hosted a meeting of the South
                                Florida Domainers group Thursday
                                night (March 31) at his oceanfront home in Boynton
                                Beach. Local groups like this are popping up
                                around the country and are playing an
                                increasingly important role in growing the
                                industry by providing networking
                                opportunities and educating local businesses and
                                media outlets about the importance of domain
                                names to online business success. By generously
                                throwing his doors open to the South Florida
                                group, John and his girlfriend, Jenna Wehner
                                (who runs her own online business at UnrealDeals.com)
                                gave the organization a huge boost with a
                                record crowd of approximately 80 people turning
                                out for the occasion.
                                  
 Above:
                                John Ferber, Jenna Wehner and their
                                Yorkie Mason welcomed the South
                                Florida Domainers group to their Boynton Beach
                                home for a meeting/party Thursday night
                                (3/31/11).
 Below:
                                Early arrivals begin gathering on John Ferber's
                                pool deck overlooking the Atlantic Ocean. 
 While
                                most of the attendees came from nearby South
                                Florida communities, one - veteran domain
                                investor Steven Sacks - came all the way
                                from Indiana. Sacks happened to be in
                                town visiting his close friend, fellow Hoosier Chad
                                Folkening, who is also a Domain
                                Holdings Group co-founder.
                                  
 Above:
                                Indiana's Steven Sacks (center) traveled
                                furthest for the event, followed byRon & Diana Jackson who made the four
                                hour drive from Tampa to attend their
                                first
 South Florida Domainers group meeting.
                                Diana is at left and Barbara Neu at
                                right.
 Below:
                                John Ferber (center) shares ideas with Scott
                                Ross (left) and Scott's son Evan (right) who is a rapidly rising
                                young star on the Florida political scene.
  
 Shortly
                                after sunset the crowd gathered on the pool deck
                                for a brief auction of domain names and
                                paintings produced by a local artist, with all
                                proceeds going to the charities that Ferber had
                                already donated a total of $100,000 to in
                                the Secret Millionaire episiode that
                                aired March 27, 2011.
                                  
 John
                                Ferber (center) conducts an impromptu charity
                                auction supported by attendees that ringed the pool (only a small fraction of
                                the crowd is visible in the photo above).
 Millions
                                of people were moved by the generosity
                                Ferber showed in the national telecast and made donations
                                of their own to the causes he spotlighted.
                                You can help too with a donation made
                                through the Microgiving.com
                                website that Ferber founded to help raise funds
                                for worthy causes of all kinds. 100% of
                                any donations made through this link - www.microgiving.com/profile/secret-millionaire 
                                - will go to the organizations featured on Secret
                                Millionaire.  Ferber's
                                partner, Chad Folkening, also spoke at the event
                                and declared South Florida to be the "domaining
                                capital of the world." Chad can make a
                                persuasive case for that argument with many of
                                the most successful domain investors in history
                                living in the area (and many in attendance
                                Thursday night incuding Michael Berkens, Zappy
                                Zapolin and Alan Dunn, to name just a
                                few). Several of the industry's most influential
                                companies are also located in South
                                Florida.  The
                                South Florida Domainers group (and their events)
                                are being organized and led by (left
                                to right in the photo below) Stu Maloff (StupendousDomains.com),
                                Rick Waters (Webcast1.com)
                                and Mike Ward (BocaNames.com).
                                They are doing a great job of growing the
                                organization and I'm sure they would be happy to
                                provide advice for others interested in leading
                                a similar group in their own community.
                                  
 Our
                                thanks Stu, Rick, Mike and especially to John
                                Ferber and Jenna Wehner for being such wonderful
                                hosts for this event.
                                 Diana
                                and I decided to stay over in South Florida for
                                the weekend. To learn more about John and what
                                he and his team are building at Domain Holdings
                                Group LLC (a firm founded just last year), we
                                visited the company's office in Delray Beach
                                today (Friday, April 1). The enthusiasm and
                                energy there is off the hook as you can see in
                                the photo below.
                                  
 John
                                Ferber (front row left) and his team members
                                at Domain Holdings Group LLCare already making big waves in domain
                                development, SEO and monetization.
 I'll
                                be sharing what I learned in a major profile
                                that will be pubished this month. After the
                                visit to John's office, he and Jenna joined
                                several South Florida domainers, along with
                                Diana and I for a wonderful lunch at Delray
                                Beach's famous Sundy House (a boutique
                                hotel and restaurant built on a stunningly
                                beautiful property featuring lush tropical
                                vegetation, fish ponds and waterfalls that
                                transport you to another world).
                                  
 Above:
                                The lunch group at the Sundy House
                                Friday, April 1 (clockwise from left to right) included Rick Schwartz,
                                Alina Schwartz, Barbara Neu, Howard
                                Neu,
 Jenna Wehner, John Ferber, Ray
                                Neu, Diana Jackson and Ron Jackson.
 Johh
                                Ferber's many talents apparently include photography.
                                He snapped the photo of his visitors below in the gorgeous gardens at
                                Delray Beach's Sundy House.
  
 The
                                weather is beautiful in South Florida this
                                weekend and we are look forward to another group
                                outing Saturday before heading back to our side
                                of the state Sunday. I'll have more on how the
                                rest of the weekend plays out for you on Monday
                                and hope that wherever you are in the world, you
                                are having a great weekend as well.
                               |  
                              | (Posted April
                              1, 2011)
                              To refer others
                              to the
                              post above only you
                              can use this URL:http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110401.htm
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