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June 10, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Heritage Auctions Steps Back Up to the Plate With 2nd Major Domain Auction That Opened Today

Heritage Auctions (HA.com) became the first major mainstream auction house to sell domain names last fall when they held their inaugural domain auction and racked up over $1.5 million in sales. Now they are back with their second 

 

major domain auction that got underway today with more than 100 high end names on the block, including Tablets.com, Future.com, LK.com, Digital.com, DEC.com and Cola.com, to name just a few. You can view the full catalog here. Most names have reserves that will be made public for everyone to see seven days before the auction. There are also some names that have no reserve price. The new online only auction will conclude at 2pm (U.S. Central Standard Time) on Wednesday, April 9, 2014.

Aron Meystedt, Founder & Director,
Domain Name & Intellectual Property Division
Heritage Auctions (HA.com)

Aron Meystedt, the Founder and Director of HA's new Domain Name & Intellectual Property Division, told us, "The domaining community might be curious as to why some names made the auction and others did not. The ultimate goal is to build this division to where our client base of over 850,000 affluent buyers is excited about domain names. So, you will notice many names that fit the departments on the HA.com website - coins, currency, art, wine, comics, gold, silver. Those are all categories with affluent buyers."

Meystedt also noted, "We picked less ecommerce names this time and more generic branding names that are perfect for naming a company, a product or a service.   I tried to select names that didn’t require the pitch related to domain investing and monetization - names that our clients may like to buy and use right away."

"With that said, there are great deals for domainers in this auction," Meystedt, who is a 

domain investor himself, added. "There are over 10 three-letter .com domains and nearly all of them are at prices domain investors would like.  There are some solid names for development as well as a huge geographic name at a bargain price, in my opinion. So, yes,  there are names for investors in this auction!"

(Posted March 12, 2014) 


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